Project Agora Boosts Offer With Native Content Discovery Ad Units

Einstein

Project Agora, a premium marketplace in Central Eastern Europe and Middle East, is enabling publishers and advertisers to benefit from the fastest developing form of advertising and content promotion globally, known as content discovery.

For advertisers, content discovery is a new way of advertising that offers the targeting benefits of search advertising, but it works in reverse. As opposed to search advertising, it is now the ad that finds the consumer through personalized content recommendation within the extended Project Agora media network and not the opposite.

In this way, advertisers increase the coverage of their campaigns by enabling potential consumers to discover their services, products and brand stories. The buying model for the specific ad-units is cost-per-click.

For publishers, content discovery is a unique way to increase their income from advertising, while at the same time it allows them to cross promote their own content for free, by increasing the time each consumer spends on their website as well as the number of website page views.

“Content discovery has become the third pillar in digital advertising globally, along with search and social advertising. Project Agora innovates once more with native ad formats. In this case by enabling advertisers to tell their stories in a performance based CPC model and by offering publishers a brand new revenue source,” said Mazen Singer, Regional Managing Director, Tailwind.

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