Project Agora Brings Vertical Video Ad Format To MENA

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As vertical videos in mobile advertising attract attention, Project Agora has launched its vertical video format for programmatic mobile advertising – VertiGo – in the Middle East and North Africa (MENA) region.

Project Agora owns and operates leading programmatic private marketplaces across several markets in Europe and MENA, helping more than 350 top local publishers simplify their ad-inventory monetization and maximize revenues.

Featuring a fully immersive vertical video experience, even for ads that were not filmed vertically, VertiGo is accessible to all brands in the region, which is one of its key markets in the year.

Why Vertical
Numbers and consumer behavior indicate a skew towards vertical videos. In the last few years, the way consumers watched video content changed radically, and the popular advice now is to go vertical. The fact that vertical has become the biggest trend in mobile advertising is not only stated in industry reports but also in the initiatives of platforms such as Facebook, Snapchat and Instagram.

An Ogilvy study highlights that Millennials are twice as likely to focus more on videos they watch on their mobile devices than on TV. Phones are kept portrait 90 percent of the time and that the vertical format is growing internationally.

Magic VertiGo fits in this story. Launched by Project Agora and a member of the ‘Magic’ family of Impactful Ad-Formats, VertiGo has been designed with various features. A fully customizable Call to Action button, VertiGo automatically plays only when is visible. It reaches consumers with a Mmobile first approach, adapt advertising to native mobile behavior, vertical scrolling, influences perceptions and impacts behavior with a fully immersive video experience.

The VertiGo Way
“Around 98 percent of smartphone users today consume content vertically by scrolling through the content. Those were the design insights behind this mobile ad-format. By tailoring advertising to the way consumers are accessing content today, VertiGo achieves greater engagement as well as enhanced brand awareness, all combined with the sharp targeting of Project Agora Audiences,” said Thomai Gklarou-Stavropoulou, International Product Director, Project Agora.

The real feel of ‘VertiGo’ is available here only on mobile and tablet only. The Magicians of Project Agora can be contacted here to find how brands can apply the magic of VertiGo in the next mobile campaign.

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