Breaking from its regular norm, the Mobile Marketing Associations Smarties MENA revealed its 2018 winners earlier this year. The platform that recognizes the best in mobile marketing has awarded seven Gold awards in the year, five Silvers and six Bronze Awards. In addition, it has also had four Industry Awards counting among its top wins.
MMA Smarties has named Publicis Media as its Agency of the Year. Anghami was awarded Technology Company of the Year and Mawdoo3 was awarded Publisher of the Year. The Best in Show, meaning the best work in the year, was awarded to Nescafe, Zenith and Anghami for ‘Qahwet El Taleb El Masry’.
The complete list of the 2018 winners are:
| WINNERS | AWARD |
|---|---|
| Relationship Building / CRM | |
| Nescafe | Zenith | Anghami 'Qahwet El Taleb El Masry' | GOLD |
| Programmatic | |
| Blis | Mindshare 'Egyptian Tourism Authority' | SILVER |
| Messaging | |
| Huawei Iraq | Out There Media | Zain Iraq Huawei Y7 Prime 2018 'Micro Targeting at Scale Brings Mega Results on Mobile!' | GOLD |
| Innovation | |
| Sunsilk | AdColony MENA | PHD 'Sunsilk Aurora Interactive Video Campaign' | BRONZE |
| Closeup | Magna Global | Anghami 'Closeup Valentine' | SILVER |
| Nescafe | Zenith | Anghami 'Qahwet El Taleb El Masry' | GOLD |
| Mobile Social | |
| RAKBANK | UM Dubai | Kiyany Media 'My Ras Al Khaimah' | BRONZE |
| Marketing within a Mobile Gaming Environment | |
| Jif | AdColony MENA | PHD 'Jif Aurora Interactive Video Campaign' | GOLD |
| Location Based | |
| Pizza Hut | Mindshare | Memob 'Crazy At 60' | BRONZE |
| McDonald's | InMobi | Starcom, Publicis 'Winning Offline Dining Moments with Mobile' | GOLD |
| Mobile Video | |
| Pizza Hut | Mindshare | Exponential 'Mobile Makes All Stars Shine' | SILVER |
| Cross Media | |
| Rexona | InMobi | PHD, Omnicom 'Scoring The Perfect Goal With Mobile' | BRONZE |
| Lead Generation / Direct Response / Conversions | |
| Pizza Hut | Mindshare | Exponential 'Mobile Makes All Stars Shine' | BRONZE |
| Huawei Iraq | Out There Media | Zain Iraq Huawei Y7 Prime 2018 'Micro Targeting at Scale Brings Mega Results on Mobile!' | SILVER |
| McDonald's | InMobi | Starcom, Publicis 'Winning Offline Dining Moments with Mobile' | GOLD |
| Brand Awareness | |
| Blis | Mindshare 'Egyptian Tourism Authority' | BRONZE |
| Jif | AdColony MENA | PHD 'Jif Aurora Interactive Video Campaign' | SILVER |
| Nescafe | Zenith | Anghami 'Qahwet El Taleb El Masry' | GOLD |
| INDUSTRY AWARDS | |
| Technology Company of the Year ANGHAMI | GOLD |
| Publisher of the Year MAWDOO3 | GOLD |
| Agency of the Year PUBLICIS MEDIA | GOLD |
| Best in Show Nescafe | Zenith | Anghami Qahwet El Taleb El Masry | GOLD |
The MMA Smarties Awards is among the only global mobile marketing awards. For the 2019 edition, the call for entries open on March 5, 2019. There are 24 categories in the awards. The judging criteria for the awards, in scoring the entry’s business impact, was for Strategy (20%), creativity (20%), execution (20%) and business impact (40%).
