RBBi has appointed Caroline Dickin as CEO. The Middle East based usability & digital marketing agency is supporting the appointment with an organizational transformation for its long-term growth strategy.
Ms Dickin will also be working with a freshly structured leadership team including Andrew Tonks, Minesh Mistry and Naguib Toihiri.
Mr Tonks has been named RBBi’s new Chief Operating Officer, while Mr Mistry has now taken the role as Head of Business Development and Client Services. Completing the leadership team is Mr Toihiri, who takes on a wider role as Head of Marketing at RBBi, stepping up from his previous position as Head of SEO.
Commenting on her new role, Ms Dickin said, “As consumers continue to spend more of their time on digital media, it’s vital that businesses consolidate their digital efforts for cross-channel strategies to be successful in this market. I look forward to working more closely with the team at RBBi and to lay the foundation for continued digital excellence with a user centric approach. It’s an exciting time for RBBi, and I welcome this opportunity to be part of its growth.”
With over 12 years of experience in digital, Ms Dickin most recently held the position of Managing Director across the Performance Marketing & Analytics division, where she drove a digital transformation agenda across the UAE. In her new position, she will be responsible for the growth and development of the agency and will report directly to RBBi’s Board of Directors, which includes the company founders, Devesh Mistry & Amol Kadam.
