For some time now, it has been evident that digital consumers are spending more time each day reading online rather than print forms of press. The latest wave of research from Global Web Index shows that the typical internet user is now devoting over 50 minutes daily to online news and content – 12 minutes longer than the corresponding figure for print forms.
The engagement with news apps is a transition that looks set to continue: almost four in 10 are now using news apps on their mobile or tablet – twice as many as who were doing so back in 2012.
The rise of mobiles is having a clear impact here. With ownership virtually universal, internet users are increasingly choosing to keep up with the news on-the-go throughout the day.
