Gulf International Bank (GIB) donned a new corporate identity coinciding with the bank’s 40th anniversary celebrations. The new brand identity reflects the core of the bank’s new strategy and its board’s vision for the bank to be the preferred financial services partner in delivering innovative solutions to its customers.
With the bank’s expansion and diversification approach, the new brand will serve as the trademark for all of GIB subsidiaries and representative offices in the Arabian Gulf and the rest of the world.
Abdulaziz Al-Helaissi, GIB CEO said, “As part of a GIB strategic review, we identified a need to refresh our brand and visual identity. GIB has grown steadily over the past four decades to deliver bespoke financial services. With a strong unified brand identity and an exciting programme of change implementation ongoing, we are better positioned than ever to maintain our leadership in the provision of bespoke international banking services, helping our clients thrive by working together.”
GIB is owned by the governments of the six Gulf Cooperation Council countries, with Saudi Arabia’s Public Investment Fund being the primary shareholder.
In addition to its main subsidiaries, London-based GIB (UK) Ltd., and Riyadh-based GIB Capital LLC, it has branches in London, New York, Abu Dhabi, Dhahran, Riyadh and Jeddah with a representative office in Dubai.
