Marking a 100 year milestone for design creation of its bottle, Coca-Cola Company is celebrating with a year-long campaign that includes new advertising, a music anthem and a series of art exhibits featuring works from some of the world’s leading contemporary artists including Andy Warhol, Norman Rockwell and Peter Blake.
Born on Nov, 16 1915, the Coca-Cola bottle was the creation of the Root Glass Company in Terre Haute, Ind.
“Since its creation in 1915, the Coca-Cola bottle has achieved iconic status as a symbol of refreshment and uplift and it remains an important asset for our business today. The campaign, which will be executed in over 130 countries, is our invitation to consumers around the world to share in the specialness of an ice-cold Coca-Cola,” commented Marcos de Quinto, Chief Marketing Officer, The Coca-Cola Company.
The Coca-Cola bottle’s legacy will be explored through film in 14 unique television and digital films that will be aired globally in 2015. One spot from Ogilvy & Mather, Paris tells the epic tale of the creation of the Coca-Cola bottle, as narrated by a big brother to his younger sibling. The bottle travels through distant lands and curious settings, captivating the boy’s imagination. It is through this journey that the bottle obtains its unique features – its iconic curves, its flutes and red ribbon – and gets filled with icy-cold Coca-Cola as it ends its ride back in the hands of the refreshed older brother.
“Nobody Like You” is the new music anthem for the Coca-Cola bottle campaign from 19 year-old, Canadian singer/songwriter Francesco Yates. The anthem’s lyrics tell both a traditional love story and serve as an ode to the contour shape of the Coca-Cola bottle and the specialness of shared moments.