Snap Inc. announced that it has joined the U.S.-U.A.E. Business Council, the premier business organization dedicated to advancing bilateral commercial relations, as a corporate member to strengthen its commitment and relationship with the UAE and enhance its policy goals in the country.
Hussein Freijeh, General Manager of Snap Inc. in the Middle East, said, “Joining the U.S.-U.A.E. Business Council underscores our commitment to the US-UAE bilateral relationship and reiterates our continued efforts to expand our reach in the UAE and provide our users with unique tools to stay connected with their friends and loved ones, while amplifying our activities, initiatives, and objectives.”
By leveraging its extensive networks in the U.S. and in the region, the U.S.-U.A.E. Business Council provides unparalleled access to senior decision makers in business and government with the aim of deepening bilateral trade and investment.
Danny Sebright, U.S.-U.A.E. Business Council President, said: “We are excited to welcome Snap Inc., the global camera company and a leader in mobile AR innovation, to the council. We look forward to working with them and supporting their endeavours that aim to improve the way people live and communicate through visual self-expression and storytelling.”
Snapchat sees very high engagement levels amongst the Snapchat community in MENA, with an addressable reach of 67 million unique Snapchatters. Today, Snap’s technologies, products, and services play a transformative role in how people in the region experience the world around them, whether online or in the physical world.