STARZPLAY, ranked consistently among the region’s top 3 subscription video on demand service, today announced a collaboration with the National Basketball Association (NBA) to offer NBA League Pass, the league’s premium live game service, to fans across the Middle East and North Africa on computers, mobile phones and tablets, Android TV and Apple TV platforms.
NBA League Pass, the league’s premium live game subscription service provides the most comprehensive live and on-demand access to the entire season of NBA games and tentpole events and to a range of original NBA programming and classic NBA games. STARZPLAY’S subscribers across the Middle East and North Africa will be able to subscribe to NBA League Pass monthly with multiple payment options through credit and debit bank cards on the website, Apple AppStore, Google Play Store or through their mobile phone accounts.
The announcement comes ahead of The NBA Abu Dhabi Games 2022, which will feature the Atlanta Hawks and the 2021 NBA champion Milwaukee Bucks playing two preseason games at Etihad Arena on Yas Island in Abu Dhabi on Thursday, Oct. 6 and Saturday, Oct. 8 at 8 p.m. GST. The NBA Abu Dhabi Games 2022 will mark the league’s first games in the Arabian Gulf and are part of a landmark multiyear collaboration between the NBA and The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi).
NBA League Pass complements STARZPLAY’s growing OTT sports portfolio that includes Serie A, Coppa Italia, Supercoppa Italiana, Dutch Eredivisie, International Cricket, All Elite Wrestling, PGA Tour, EuroLeague & EuroCup basketball competitions, Queensbury Boxing and UFC Arabia.
Danny Bates, Chief Commercial Officer, STARZPLAY, said “We are excited about bringing all the action of the NBA live and on demand to our customers in MENA with NBA League Pass. This collaboration cements our commitment to bringing world class sports to STARZPLAY subscribers. NBA has become part of the pop culture in the Middle East and Africa and will be a great addition to our growing sports offering.”
As part of its long-term strategy, STARZPLAY is building its sports content category into one of its core products, offering the best in sports entertainment to its 2.1 million subscribers across the region. The recently launched STARZPLAY Sports package complements the platform’s existing entertainment offering.
STARZPLAY’s sports and entertainment content can be enjoyed through starzplay.com and the STARZPLAY mobile apps. Subscribers can enjoy the fantastic quality on their big screens via the STARZPLAY television app available on Android TV, Apple TV, Smart TVs, PS4 or through casting video from the mobile app to TV through AirPlay or Google Chromecast.
With thousands of hours of premium content including the best western content, Arabic shows, Turkish favourites, anime, and live sports, STARZPLAY is today the number one streaming platform in the MENA region. The service is available in 19 countries across the Middle East, North Africa, and Pakistan for fans to enjoy quality content anytime, anywhere, and from any device.
