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Antoine Caironi

Are We Really ‘Cracking The Video Code’?

Are We Really ‘Cracking The Video Code’?

6 months ago by Antoine CaroniContributors

With technology rapidly evolving, attention spans declining and an increase in digital touchpoints, video has, inevitably, become today’s main medium for content consumption. Extensive research conducted by multiple digital platforms has revealed that video, in all aspects, is the best tool for marketers to influence… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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