TikTok Places A Lens On The Topics That Matter Through Brand-New T-Talks Series

TikTok is delighted to launch the T-Talks series in the MENA, whereby users can hear directly from an inspiring cohort of individuals on everything from stories of courage, to the causes that matter most, bringing inspiration and unique experiences to the fore. In the first episode of the series, T-Talks celebrates the grit and determination of Tina Chagoury and Sian Moss, breast cancer survivors who beat all odds and overcame the illness with the support of family and friends. Through passing the mic to true #VoicesForHope, the platform reaches out to those who have experienced similar journeys first hand or through the eyes of a loved one.

The T-Talks series stems from the platform’s identity as a space on the internet that inspires positivity, creativity, happiness, and above all, joy. To connect with audiences and shed light on an important subject, the first episode continues the momentum of Breast Cancer Awareness month through #VoicesForHope. Users can follow Tina Chagoury, a mother of two with a successful career and Sian Moss, an extraordinary teacher, as they recount how they unleashed courage and determination to beat cancer.

TikTok plays a key role in uplifting communities across the world during uncertain times and through this first episode, it aims to spread awareness and help those battling such conditions find a friend through their screens. Tina commented, “Breast Cancer Awareness shouldn’t be limited to just one month, detection is critical all year round. TikTok is one of those platforms that reaches a massive younger audience, and this is where our voices need to be heard”.

Speaking on the launch of the T-Talks series, Hany Kamel, Content Operations Director at TikTok MENA shared, “Community sits at the heart of everything we do at TikTok. Our community is our pride and joy, and we remain steadfast in our commitment to give them a voice, and a platform where they can inspire and be inspired. T-Talks continues the grassroots work we are doing to drive positive conversations on the platform, and we look forward to continuing to share inspiring stories of our creators, talents and users throughout the series.”

Over the course of three episodes, the T-Talks series sheds light on the platform’s diverse quality creators, and giving weight to educational, meaningful content. In doing so, the series aims to attract inspirational figures to motivate the TikTok community, across different topics spanning mental health, stories of determination, and more.