Cheil Middle East and North Africa has appointed Wassim Daniel as Chief Growth Officer. Mr Daniel would be handling the MENA region and Turkey.
In the newly created role, Mr Daniel will be charged with Cheil’s client portfolio which includes the recently won global Etihad account, Samsung, du, Coca Cola with its next season of Coke Studio and Renault.
Mr Daniel joins the marketing solutions company after 15 years experience in top multinational companies in the GGC and Levant areas. His very recent achievements were establishing FP7-McCann in Iraq and managing MCN’s presence in the Levant region as Growth and Development Director.
“Through his experience in the industry, Daniel will add tremendous value by helping introduce domestic clients to Cheil’s global vision for Ideas that Move and to Cheil’s global network of experts that develop cutting-edge solutions to clients’ business problems,” said Keesoo Kim, CEO, Cheil MENA.
Mr Daniel will assume responsibility for the agency’s growth across all offices in the regional network that includes the UAE, Turkey, Jordan, Saudi Arabia, Qatar and Iran. He said, “Cheil MENA is taking on the legacy networks with the kind of ideas that transcend discipline and the traditional ways of advertising. It has recognized strengths in technology, retail experience, digital solutions and events, which support its offering as a full service agency. There is a real movement happening at Cheil and I am very proud to be part of the executive team driving its expansion.”
