13 Entries From MENA Shortlisted In Media Lions

There are 13 entries in all from agencies in Middle East & North African that have made it to the Media Lions category at the Cannes Lions International Festival of Creativity.

UAE leads the charge with nine shortlisted entries. J Walter Thompson & TBWA\RAAD have two shortlists each. J Walter Thompson also has an entry shortlisted from its Riyadh office.

Leo Burnett’s Beirut office has two shortlisted entries in the category.

IMPACT BBDO Dubai, MullenLowe MENA Dubai, Spark* Publinet Dubai, Tonic International Dubai and Memac Ogilvy’s joint entry with FP7/DXB are all shortlisted in the category.

The complete details are:

TitleAdvertiserEntrant CompanyCountryAgency
Legally BrideKafaLeo Burnett BeirutLebanonLeo Burnett Beirut
Legally BrideKafaLeo Burnett BeirutLebanonLeo Burnett Beirut
1st Branded Online Ent HubSaudi Telecom Company - StcJ. Walter Thompson RiyadhSaudi ArabiaJ. Walter Thompson Riyadh
The Sea CemeterySupport To Life / Hayata Destek DernegiTBWA\IstanbulTurkeyTBWA\Istanbul
Goodbye Bad LuckLa Libanaise Des JeuxIMPACT BBDO DubaiUAEIMPACT BBDO Dubai
I Can Teach You TooDubai CaresJ. Walter Thompson DubaiUAEJ. Walter Thompson Dubai
I Can Teach You TooDubai CaresJ. Walter Thompson DubaiUAEJ. Walter Thompson Dubai
Finding Light In The DarkCoca-Cola Middle EastMemac Ogilvy DubaiUAEMemac Ogilvy Dubai / FP7/DXB Dubai
Abandoned Lives38smilesMullenLowe MENA DubaiUAEMullenLowe MENA Dubai
Young MasseuseCommunity Dev Authority, DubaiSpark* Publinet DubaiUAESpark* Publinet Dubai
One-Drop BottleHenkelTBWA\Raad DubaiUAETBWA\Raad Dubai
Champions HijackGo SportTBWA\Raad DubaiUAETBWA\Raad Dubai
The Pink BraPink RibbonTonic International DubaiUAETonic International Dubai

The Jury President for the category is Nick Waters, CEO, Dentsu Aegis Network APAC. As is known, Media Lions jury is divided in two – all jury members convene in Cannes to view and vote on the entries, before reaching the shortlist. The ‘Awarding Jury’ will then go on to deliberate over the shortlist and decide on the winners. Neslihan Olcay, CEO, Maxus Turkey is part of the Jury in this category.

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