There are 13 entries in all from agencies in Middle East & North African that have made it to the Media Lions category at the Cannes Lions International Festival of Creativity.
UAE leads the charge with nine shortlisted entries. J Walter Thompson & TBWA\RAAD have two shortlists each. J Walter Thompson also has an entry shortlisted from its Riyadh office.
Leo Burnett’s Beirut office has two shortlisted entries in the category.
IMPACT BBDO Dubai, MullenLowe MENA Dubai, Spark* Publinet Dubai, Tonic International Dubai and Memac Ogilvy’s joint entry with FP7/DXB are all shortlisted in the category.
The complete details are:
| Title | Advertiser | Entrant Company | Country | Agency |
|---|---|---|---|---|
| Legally Bride | Kafa | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| Legally Bride | Kafa | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| 1st Branded Online Ent Hub | Saudi Telecom Company - Stc | J. Walter Thompson Riyadh | Saudi Arabia | J. Walter Thompson Riyadh |
| The Sea Cemetery | Support To Life / Hayata Destek Dernegi | TBWA\Istanbul | Turkey | TBWA\Istanbul |
| Goodbye Bad Luck | La Libanaise Des Jeux | IMPACT BBDO Dubai | UAE | IMPACT BBDO Dubai |
| I Can Teach You Too | Dubai Cares | J. Walter Thompson Dubai | UAE | J. Walter Thompson Dubai |
| I Can Teach You Too | Dubai Cares | J. Walter Thompson Dubai | UAE | J. Walter Thompson Dubai |
| Finding Light In The Dark | Coca-Cola Middle East | Memac Ogilvy Dubai | UAE | Memac Ogilvy Dubai / FP7/DXB Dubai |
| Abandoned Lives | 38smiles | MullenLowe MENA Dubai | UAE | MullenLowe MENA Dubai |
| Young Masseuse | Community Dev Authority, Dubai | Spark* Publinet Dubai | UAE | Spark* Publinet Dubai |
| One-Drop Bottle | Henkel | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai |
| Champions Hijack | Go Sport | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai |
| The Pink Bra | Pink Ribbon | Tonic International Dubai | UAE | Tonic International Dubai |
The Jury President for the category is Nick Waters, CEO, Dentsu Aegis Network APAC. As is known, Media Lions jury is divided in two – all jury members convene in Cannes to view and vote on the entries, before reaching the shortlist. The ‘Awarding Jury’ will then go on to deliberate over the shortlist and decide on the winners. Neslihan Olcay, CEO, Maxus Turkey is part of the Jury in this category.
