Multicultural festival park, Global Village, has appointed Publicis Groupe as its integrated communications partner following a competitive review. Publicis agencies will be responsible for strategic planning, creative services, communications and public relations, managing social platforms, and securing advertising media for the Global Village. “Through our… Read More
Cannes Lions has updated its jury guidelines, urging jury members reviewing entries submitted into the awards, to consider whether the work perpetuates negative stereotypes and inequalities. The revised guidelines build upon the Objectification criteria introduced in 2017, in collaboration with Madonna Badger, which challenged jury… Read More
Diversity in the workplace plays an integral role in driving business sustainability and improving its financial performance. Governments and businesses around the world and in the region have begun to take action, but there is more to be done. The Organisation for Economic Co-operation and… Read More
Emirates NBD customers can now chat through WhatsApp as the bank introduces customized services via the WhatsApp Business Solution, said to be among a first in the region. Adding to its suite of digital capabilities, Emirates NBD Chat Banking via WhatsApp, supported by Infobip, is… Read More
Should there be different toys for boys and girls? Is it wrong for a girl to play with a fighter jet? Is it alright for a boy to play with a doll? LEGO Middle East’s latest campaign ‘Imagination has no gender’ challenges perception of toys… Read More
Expo 2020 Dubai is becoming more active in inviting global audiences to the mega event. In its latest global marketing campaign, ‘Welcome the Future’. Expo 2020 is celebrating humanity’s many achievements and calling on the world to come together to create a better future. The… Read More
Bagging 47 awards, Impact BBDO was crowned Agency of the Year at the Dubai Lynx International Festival of Creativity 2019. These comprised 31 awards for the agency alone and another 16 in partnership with its sibling BBDO Lahore. Together the two walked away with eight… Read More
The Middle East & North Africa (MENA) region’s adland ended last week with festivities, celebrating Dubai Lynx International Festival of Creativity’s 2019 edition. Over 170 awards were handed out across 18 categories on the awards’ night. These included 18 Grands Prix, 24 Golds, 44 Silvers… Read More
A total of 53 pieces of work have made the cut to be in the Dubai Media Lynx shortlist. The BBDO family leads the tally with BBDO Pakistan cornering four shortlists and Impact BBDO getting another four. FP7/MENA has seven entries shortlisted in the category.… Read More
The Middle East & Africa (MEA) is among one of the most important regions in Xerox’ global scheme of things. “Especially the GCC”, as per Pui-Chi Li, the head of marketing for MEA. In a conversation with Arabian Marketer, she reminds the Gulf is recognized… Read More
