Following a global redesign of its marketing operations, Ford will move its creative mandate to Impact BBDO in the Middle East & North Africa (MENA) region. BBDO begins transitioning to its new role on November 1, 2018. Earlier this week, Ford had concluded its highly… Read More
The creative economy is growing swiftly in the UAE, and the role that the market’s youth can play in contributing to nation building is vital for further growth. Noura bint Mohammed Al Kaabi, Minister of Culture and Knowledge Development reiterated this in an address at… Read More
Counted among one of the most coveted accounts of the year, Expo 2020 Dubai has now finalized its media partner, following a hotly contested pitch process. Publicis Media Middle East’s Starcom has bagged the big win. Expo 2020 had recently also finalized Memac Ogilvy as… Read More
The UAE’s Telecommunications Regulatory Authority (TRA)’s mGov page on Twitter has surpassed the mark of 500K followers. The development comes on the back of UAE government’s keenness to communicate continuously and effectively with all segments of society, thereby serving UAE Vision 2021. This reflects the… Read More
In-Stream Video Ads, designed to unlock incremental revenue for publishers who want to monetize their videos on Twitter, have made an update to include global audiences. In-Stream Video Ads aim to make it easier for advertisers to reach relevant audiences and align with trustworthy content.… Read More
The International Advertising Association (IAA) has honored the winners of the 2018 Inspire Awards, a group of awards that celebrate experienced champions, young professionals and veterans for their vision, achievement and committed service to the IAA and the marketing communications industry. In the IAA Champion… Read More
Adara has entered into a partnership with the Department of Culture and Tourism – Abu Dhabi (DCT) to create a private data co-op that utilizes the measurement and analytics platform, Adara Impact. By linking different but related travel data sets together, Adara aims to create… Read More
Publicis Media has appointed agency veteran Racha Makarem as the Regional CEO for Starcom in the Middle East & North Africa (MENA) region, effective January 1, 2019. Ms Makarem will report into Steve Parker, CEO of Publicis Media in MENA and Alex Saber, Chairman of… Read More
There are no formulas for great marketing but there are advice that can trigger a thought or guide in the long game. Omar Johnson, an entrepreneur and the brains behind clutter breaking marketing done for Beats by Dr Dre and Nike, has a series of… Read More
As the two-year period of Asad Rehman, the debut Chair of the Marketing Society Middle East Chapter, completes, the baton is now handed over to Tetra Pak’s vice president of communications for Europe, Central Asia, Middle East & Africa, Khaled Ismail. Touted as one of… Read More
