ESPN Sports Media that has platforms such as ESPN.com and ESPNCricinfo.com in the Middle East and North Africa (MENA) region has signed the digital arm of Choueiri Group, DMS, as its exclusive media representative. With over 50 business entities, ESPN is regarded as home to… Read More
Gulf Related has awarded a 10-year-contract for all advertising and promotional activities across the luxury retail and dining destination The Galleria Al Maryah Island to BackLite Media. Located in Abu Dhabi, The Galleria, brings together retail and lifestyle development competencies of Gulf Related, a joint… Read More
The Telecommunications Regulatory Authority (TRA) has launched a digital radio service. TRA digital radio aims to assist the public access news, reports and services of TRA, as well as latest developments of the ICT sector. A radio page is created on the official TRA website.… Read More
K-pop has witnessed increased popularity globally over the past few years, creating a subculture that amassed fandoms of teenagers and young adults. This year however, the K-pop phenomenon has reached a fever pitch. On Spotify, over 80.3 million K-pop playlists and 2.4 million hours were… Read More
PepsiCo Inc has priced the company’s first ever Green Bond. The net proceeds from the USD 1 billion Green Bond offering will fund a series of key initiatives to advance PepsiCo’s sustainability agenda. The company also named PepsiCo leader Simon Lowden as its first Chief… Read More
Unilever, whose brands portfolio includes category leaders such as Dove, Lipton and Omo among others, is committing further to reduce its plastic waste and help create a circular economy for plastics. The FMCG major has stated that by 2025, it will halve its use of… Read More
In order to establish cross-media measurement principles, the World Federation of Advertisers (WFA) and key advertisers from WFA’s Global Media Board including EA, Mastercard, P&G and Unilever, have formed a Cross Media Working Group. This group also includes participants from tech firms, broadcasters and agency… Read More
TV still attracts over two-thirds of advertising investment within the soft drinks sector, while a similar share is seen in the food category — both sectors are far less likely to have been disrupted by ecommerce, so the need for high levels of digital adspend… Read More
IPG Mediabrands’ Reprise has promoted Dimitri Maex to Global Chief Executive Officer (CEO). He previously held the role of Global Chief Operating Officer. In his new role, he assumes full responsibility for the company’s financial performance, as well as its augmenting its suite of services… Read More
Mums@Work has been re-branded to Women@Work. The change reflects the organization’s expanding mandate to support women’s career progression and champion gender inclusivity in the UAE, while continuing to support mothers through flexible roles. The rebranding enables Women@Work to support the UAE Gender Balance Council’s goal… Read More
