The Cannes Lions International Festival of Creativity has today named the 27 Jury Presidents that will lead and guide specialist juries at the 66th edition of the Festival. The Jury Presidents span the Cannes Lions Awards architecture, introduced last year, which includes nine awards tracks.… Read More
Global ad expenditure will grow 4.5 percent in 2018, reaching USD 581 billion by the end of the year, as per Zenith’s Advertising Expenditure December forecast. This prediction for overall growth has not changed since June, though the growth figures have shifted for most individual… Read More
Ogilvy has named Piyush Pandey, the executive chairman and creative director at Ogilvy South Asia, as its Global Chief Creative Officer. The position that was lying vacant since July after Tham Khai Meng was dismissed following an internal investigation. Mr Pandey will continue to be… Read More
The importance of trust, transparency, data privacy and the lack thereof, not only in the marketing and brand ecosystem but in economies at large, has been dominating conversations in the last few years. While much has been said and written on the subject, Sean Pillot… Read More
Marking its 15th anniversary, Etihad Airways has launched a brand platform ‘Choose Well’, giving more choice to consumers. Supported by a brand refresh, ‘Choose Well’ is now part of the airline’s visual identity, deployed across marketing collateral, sponsorships and events with the aim of creating… Read More
There are tectonic changes in the global and regional marketing and advertising business, calling out for an uncommon mindset for growth. In this interview with Arabian Marketer, Omnicom Media Group MENA’s chief, Elie Khouri, asserts that as the industry goes through one of its more… Read More
Elie Khouri firmly believes that ‘culture eats strategy for breakfast’, so much so that he prefers to describe himself as a chief culture officer rather than CEO. But the media industry in the region is yet to see a more powerful combination of strategy and… Read More
Leaders in the region have worked hard and long to set up the Interactive Advertising Bureau (IAB) in the GCC. One of the names that have been at it from the start is DMS’ COO Michel Malkoun. In this interview with Arabian Marketer, Mr Malkoun… Read More
The Interactive Advertising Bureau’s (IAB) Gulf Cooperation Council (GCC) chapter is officially here. Coming on the back of nine years of work, with escalated efforts in the last year, IAB GCC was among the chapters that were introduced during the 2018 IAB Annual Leadership Meeting… Read More
Following a global redesign of its marketing operations, Ford will move its creative mandate to Impact BBDO in the Middle East & North Africa (MENA) region. BBDO begins transitioning to its new role on November 1, 2018. Earlier this week, Ford had concluded its highly… Read More
