Danish toy manufacturer, Lego Group, has official opened its new Business Unit headquarters for the Middle East and Africa. With this step, the group is reinforcing its commitment to bring its Lego system-in-play to as many children in as many countries as possible. The potential… Read More
A very majority (91%) of marketers think they are doing a good job of portraying women as positive role models in adverts. However, a significant percentage (45%) of audiences think women are still being portrayed inappropriately according to Kantar’s newest analysis of advertising creativity and… Read More
For those dealing with laundry as a regular chore, any element of surprise goes a long way in leaving an impression. OMO manages this and more with ‘OMO Tags’. OMO Tags is a result of a partnership between the Unilever detergent brand, its agency TBWA\Raad… Read More
Dubai Lynx has named the nine global leaders that will guide the juries across 18 categories at this year’s festival, acting as figureheads for excellence in creative communications across the Middle East & North Africa (MENA) region. This year, female leaders represent over half of… Read More
Every year, the battle to survive as a brick-and-mortar retailer gets tougher. As consumer expectations heighten and ecommerce sales continue to rise, businesses too slow to adapt to a digital world have a tough road ahead, according to a new study by Aruba, a Hewlett… Read More
Havas is adding more to Dany Naaman’s plate as it names him the new CEO for the Middle East effective February 1, 2019. Pierre Soued will be stepping down from his current role as CEO of Havas Middle East. He will continue in a senior… Read More
It has been traditional for the UAE to find one theme that defines much of its activities in the course of a year. The year 2018 was dubbed ‘Year of Zayed’. 2018 marked 100 years since the birth of the late Sheikh Zayed bin Sultan… Read More
Twitter CEO Jack Dorsey and NBA Commissioner Adam Silver will sit down for a conversation with ESPN anchor Rachel Nichols at CES 2019. The session, ‘#NBATwitter: A Conversation with Adam Silver and Jack Dorsey’, will discuss their partnership and the NBA’s approach to sports technology… Read More
Retailers are at risk of losing their most loyal customers if they don’t take a multichannel approach. Eight in 10 (81%) UAE shoppers feel annoyed when retailers they are loyal to offer promotions that are not aligned in-store and online. Commissioned by Collinson, a leader… Read More
Lenovo has appointed Leo Burnett MEA as its advertising agency for the PC business in the Middle East and Africa (MEA) region. Leo Burnett will provide strategic support to Lenovo’s team, while collaborating to develop a long-term advertising strategy to drive the brand’s business objectives.… Read More
