If you have ever been in Saudi Arabia, and are familiar with the kingdom’s culture, it is impossible that you walk away from this Pepsi ad without that hair-raising experience, when a message just hits home. The results reiterate the success of the message. Since… Read More
The Dubai International Film Festival (DIFF) is adopting a new strategy to support the growth and evolution of the film and content industries in the region. The strategic shift aims to embrace the changes taking place in the region’s creative and entertainment landscape. The new… Read More
Publicis Media has unified leadership structure across Publicis Media EMEA and APAC, with Gerry Boyle appointed to the role of CEO, Publicis Media EMEA and APAC. In his EMEA remit, Mr Boyle succeeds Iain Jacob, CEO, Publicis Media EMEA, who is leaving the company to… Read More
Industry veterans have constantly warned about the fast pace of change and the need to adapt. Despite the best and brightest of the business at work, there is clear evidence that the present holding company model requires to reinvent itself in order to become more… Read More
In preparation of Expo 2020, Dubai is signing on partners who would collaborate to create an unprecedented experience for the 25 million global visitors expected to attend the event. As is known, Expo 2020 will take place between October 20, 2020 and April 10, 2021.… Read More
Nielsen has added a new product solution to its Shopper toolkit in the United Arab Emirates. Smartstore, a creative solution for retailers and manufacturers, attempts to get closer to shopper behavior at the moment of truth and uncover ‘what’s next’. The solution allows retailers to… Read More
Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP with immediate effect. Roberto Quarta, Chairman of WPP, becomes Executive Chairman until the appointment of a new Chief Executive Officer. Mark Read, Chief Executive Officer of Wunderman and WPP Digital, and Andrew Scott,… Read More
John Wren will assume the role of Chairman, in addition to his current CEO duties as Bruce Crawford, the current chairman of the holding company, retires at the annual meeting of the company on May 22, 2018. “In anticipation of Mr Crawford’s retirement, the board… Read More
Renault Middle East, the sponsor of The Voice Arabia, has launched another competition to mark the live auditions of the TV show. Teaming up with digital music streaming platform, Anghami, Renault is inviting music fans to create their own music videos using Anghami Expressions and… Read More
The National Media Council (NMC) has signed a Memorandum of Understanding (MoU) with Sony Middle East and Africa (MEA) to organize a series of photography workshops for its photographers and other media professionals. This collaborative initiative is designed to support and nurture talent in the… Read More
