As the Cannes Lions International Festival of Creativity reaches the fifth day, the shortlists for Entertainment Lions, that was previously Branded Content and Entertainment Lions, and Entertainment Lions for Music are announced. Four entries from MENA have made it to the two categories – two in Entertainment Lions and another two shortlist in Entertainment Lions for Music.
Leo Burnett is leading the tally in the categories with its work for du, Sakker El Dekkene (Stop The Shop) and Samsung being shortlisted.
J Walter Thompson’s Istanbul has also been shortlisted for its work for Unilever.
The complete list of shortlisted entries are:
| ENTERTAINMENT LIONS | ||||
|---|---|---|---|---|
| Title | Advertiser | Entrant Company | Country | Agency |
| Axe One Song Stand | Unilever / Axe Black Night | J. Walter Thompson Manajans Levent Istanbul | Turkey | J. Walter Thompson Manajans Levent Istanbul |
| Samsung Safety Screen | Samsung | Leo Burnett Dubai | UAE | Leo Burnett Dubai |
| ENTERTAINMENT LIONS FOR MUSIC | ||||
| Title | Advertiser | Entrant Company | Country | Agency |
| An Anthem Against Corruption | Sakker El Dekkene (Stop The Shop) | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| Tropa For Life | du Telecom | Leo Burnett Dubai | UAE | Leo Burnett Dubai |
