With the Premier League season now in full swing, Global Web Index takes a look at online viewing behaviors among supporters of one of the biggest clubs – Manchester United.
While there’s no denying the appeal and popularity of watching a big sports game live on a large TV screen, data shows that, across each of the world regions, more than 65 percent of Manchester United fans are watching sports online.
With these supporters being 23 percent more likely to say they want brands to connect them with other fans, the opportunities to engage them as they watch coverage are clear to see.
