Adara, the data solution for travel brands, has hired former Amnet Global COO and Mediacom Global Client Consulting Partner, Curtis Nishijima to the newly created role of Managing Director, EMEA.
Mr Nishijima will be responsible for setting the vision, market development and operational requirements across Adara EMEA, with business conducted across Middle East, UK and Ireland, France Benelux, DACH, Nordics and Southern Europe. Throughout the region, he will be leading the strategic direction across Adara’s media, data co-op, insights and measurement solutions for tourism organizations, travel brands and other categories complementary to the travel vertical.
The new role will give Adara’s EMEA offices greater autonomy to set its own strategic direction to drive accelerated growth in this rapidly transforming region.
He will work alongside Brandon Meyers, Chief Revenue Officer based in Adara’s Palo Alto Headquarters, who will continue to lead sales for the global division, which specializes in data driven, customer first business solutions. Adara offers people based insights and media solutions for travel companies, agency holding groups and client direct partners.
“We’re thrilled that Curtis has joined our executive team. This is a critical moment in our ongoing growth and Curtis’ role is a validation of the importance of Adara’s global growth strategy. His leadership will take us to the next level as we scale the business across the region,” said Layton Han, CEO of Adara.
“I’m very excited to be joining Adara, which I’ve admired as a skilled digital operator and practitioner over the years. Adara’s team is hugely passionate about delivering great solutions and with products which are admired across many categories, both endemic and non endemic to the travel industry. I see a massive potential across all of Adara’s solutions and it’s a privilege to be a part of that ongoing growth story. I’m looking forward to being an active contributor in the leadership team as we continue to build on our successes,” Mr Nishijima added.
In addition, Adara has also appointed Jonathan Hardy as MD of APAC. Mr Hardy joined Adara in 2014, having previously worked as Sales Strategy Lead for Microsoft in the region.