The Abu Dhabi National Oil Company (ADNOC) has launched a unified brand, bringing together its subsidiary companies under one common identity that aims to highlight the scale of its business, and the size of its contribution to the UAE’s economy.
“The ADNOC Group has been given a unique responsibility, which is to harness energy resources in the service of our nation. To ensure we continue to deliver on this responsibility we must constantly look for ways to further enhance and evolve our company and adapt to the demands of the global energy industry,” commented Sultan Ahmed Al Jaber, UAE Minister of State & ADNOC Group CEO.
#WeAreADNOC pic.twitter.com/vffXBU1U3x
— AdnocGroup (@AdnocGroup) October 15, 2017
Dr Al Jaber said that he is confident that bringing the group together, under one brand, will enhance the visibility and positioning of ADNOC at a local, regional and international level. According to him, this move represents an “exciting chapter in the company’s history”.
He said, “It will re-energize our corporate culture, strengthening our group-wide commitment to those values and principles that make the ADNOC family unique. Most importantly it will increase our brand equity, reinforcing our 2030 integrated strategy to further unlock, enhance and create value.”
Alongside the unveiling of ADNOC’s single brand identity, the company has also introduced a reinvigorated vision, inspired by Sheikh Zayed bin Sultan Al Nahyan, who said, ‘We use the wealth God has provided us in the service of our nation’.
ADNOC’s Vision reinforces this principle by stating: ‘We harness energy resources in the service of our nation’, while its mission states ‘Through partnership, innovation and a relentless focus on high-performance and efficiency, we maximize the value of energy resources’.
ADNOC has also outlined a set of brand values that guide company culture and define how it will operate. The values, where were identified and voted for by the company’s employees, include being progressive, respectful, collaborative, responsible and efficient.
The introduction of the revitalized brand is the latest step in ADNOC’s 2030 smart growth strategy, which is maximizing value and increasing profitability, as it delivers a more profitable upstream business, a more valuable and diversified downstream business and a more sustainable and economic gas supply.
