UAE’s Flourishing Ecommerce To Give Digital Marketing A Significant Boost

The UAE’s ecommerce sector is gaining milestones in light of the growing popularity of online shopping in the country. According to a recent industry study, the value of the local ecommerce market will hit the AED 40 billion mark by 2018, fueled by tech-savvy consumers who opt to shop online for convenience and competitive prices.

The rise of ecommerce has inevitably led to a steadily climbing demand for premier digital marketing solutions to sustain business growth using multichannel digital platforms, said itcan, a Dubai-based ecommerce performance marketing agency. itcan noted that more businesses are turning to digital marketing as their market rivals improve and online competition increases.

Mansour Al Thani, itcan
Mansour Al Thani, itcan

“The age of digital marketing and ecommerce solutions in the UAE has already begun in light of the people’s growing preference to conduct their shopping online. These solutions help companies reach their market, convert leads, and meet their revenue targets. Experienced and professional digital marketers will be able to assist businesses in every stage of customer journey, from discovery and awareness to conversation or purchase to ongoing customer engagement. As such, it is essential to select the right partner and solutions to achieve goals and further business expansion,” commented Mansour Al Thani, CEO & Co-founder, itcan.

He explained that as technology evolved over the years in an accelerated manner, the change led to the evolution of consumer behaviors. Brands across the GCC and the Middle East & North Africa regions remain abreast of these dramatic changes in their bid to stay relevant in today’s modern digital age.

“This transformative megatrend is going to persist for a long time and will reshape not only businesses but the entire culture and society as well — paving the way for new business models such as break and click; click and collect; click and deliver; and click and fit. Viewed in this perspective, it is imperative for companies to keep up with the latest developments and respond immediately and accordingly to avoid being left behind,” Mr Al Thani added.

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