I don’t need to tell you how all of our lives have changed this year. And yet, I ask myself why some brands haven’t been able to adapt. The best marketers have a deep understanding of their audience – you can see this reflected in… Read More
We’re only a week out from the biggest ever communications conference in the Gulf region. We want to ensure you make the most of your time at EMENAComm, the IABC-organized event happening next week, on February 11-12, 2019 in Bahrain. Here are some tips to… Read More
As we brave the challenges of 2018, indicated to be among one of the tougher years on all counts, here is predicting what the rest of the year has in store. What follows are my hopes, thoughts and fears for the communications function over the… Read More
Unless you’ve been living in a cave, with no cellphone connection and no newspaper rounds, there’s one topic of conversation in the PR industry. That is the expulsion of Bell Pottinger from the UK’s Public Relations and Communications Association (PRCA) for its work with the… Read More
