Alex Malouf, Author at AM Marketing, Media, Advertising News in MENA

Of Hopes, Thoughts & Fears

As we brave the challenges of 2018, indicated to be among one of the tougher years on all counts, here is predicting what the rest of the year has in store. What follows are my hopes, thoughts and fears for the communications function over the… Read More

Why We Shouldn’t Pat Our Backs Over Bell Pottinger Saga

1 year ago by Alex MaloufContributors

Unless you’ve been living in a cave, with no cellphone connection and no newspaper rounds, there’s one topic of conversation in the PR industry. That is the expulsion of Bell Pottinger from the UK’s Public Relations and Communications Association (PRCA) for its work with the… Read More