Emirates Airline has selected a team of WPP agencies to handle its global branding and creative account after an extensive review. Headquartered in London, Team Air, part of WPP, will utilise the combined resources of WPP agencies including Grey London and New York, RKCR/Y&R and… Read More
du – has announced that it has successfully completed customer premises equipment virtualizations trials in the UAE. When commercially rolled-out in future, CPE virtualization is expected to provide an enhanced service whilst optimising OPEX and CAPEX costs for residential and enterprise customer in addition will… Read More
Meraas , a Dubai-based holding company, is set to launch ‘The Dome Box’, a dome theatre that will screen entertaining and educating cinematic productions. The Dome Box will captivate the senses in a dome with a 360-degree screen offering a unique audio-visual experience that narrates… Read More
Gulf Life, the inflight magazine for Bahrain’s national carrier Gulf Air, has redesigned its layout. The redesign is the culmination of a comprehensive review of the magazine’s content, style and tone to better service its audience. In addition to an updated logo and cover, the… Read More
According to a report published in the New York Post, Hollywood actress Jennifer Aniston has reportedly signed a USD5 million deal with Emirates airline. The report also suggested that a high-profile campaign was already shot and she will appear in TV and print ads worldwide.… Read More
The Dubai International Film Festival (DIFF) has opened the online registration for media, industry and students for the 12th edition of the Festival, which will be held from 9th to 16th December. Heading into its 12th year of hosting the widest and latest choice of… Read More
The year seems to be promising for Dubai based mall operator Majid Al Futtaim as the retail giant is seeing the increase in revenue graph which upped a further 7 per cent in the last six months. In a revenue statement, it has reported… Read More
TCL, a global TV brand has set a global partnership with the highly anticipated Hollywood movie “Mission: Impossible – Rogue Nation,” starring Tom Cruise which recently released on July 31st, 2015 in the United States. TCL is now engaged in a global promotional campaign with… Read More
du Live! in association with HTC, which is the official smartphone partner, is going to start the pre-sale of tickets for Dubai Music Week on August fifth and sixth. The telecom provider will also launch a number of contests for customers to win tickets to… Read More
Sojern, a performance marketing platform for travel brands latest Q2 Global Travel Insights Report shows that post Ramadan, there is an increase in travel with the average regional week-on-week travel intent peaked at 180 percent in the Middle East. July 16 was the heaviest travel… Read More
