Geometry Dubai, WPP’s brand activation network, has launched an ecommerce accelerator, a program to help brands develop fast-track plans and optimize their ecommerce presence for sales uplift and increased return on investment (ROI). Touted as a first-of-its-kind program for the Middle East & North Africa… Read More
The Arabian Marketer, and the entire family of AM Media Corp (AM Unicorns & AM Taleem), wish all our readers blessed last few days of Ramadan, and a Happy Eid Al Fitr. To celebrate with our family and friends, our offices are closed from June… Read More
Saudi Arabian Football Federation (SAFF) is investing in its digital presence. Engaged in early February, brand and digital agency, Omnia has designed and developed SAFF’s new online presence, which is hosted in both Arabic and English languages on both desktop and mobile. The new web… Read More
As Ramadan draws to a close, the Road Safety Awareness campaign launched by NSG’s news distribution arm, AETOSWire, and Road Safety UAE, an initiative that aims to bring about safety to roads in the region, encourages drivers to adopt safe driving habits and turn it… Read More
In the past week, regulations effecting UAE influencers have come into effect. In order to continue their work promoting products or businesses, a mandatory media license is required. The license is priced at AED 15,000, and failure to comply will result in fine. As influencers… Read More
TBWA\Raad was named Advertising Agency of the Year and has earned the MENA Grand Cristal for its ‘Camel Power’ campaign for Nissan Middle East at the 2018 MENA Cristal Festival held recently in Beirut and Morocco. Nissan Middle East was named Advertiser of the Year… Read More
DMS will act as the sales representative for Snapchat advertising formats in Kuwait and Egypt. With this development, DMS will offer four formats to advertisers in Kuwait and Egypt. These include Snap Ads, Lenses, Filters and Story Ads. “This move demonstrates that Egypt and Kuwait… Read More
Mubadala Investment Company of Abu Dhabi is set to sell its consortium’s majority interest in EMI Music Publishing to Sony Corporation (Sony) at an enterprise value of USD 4.75 billion. The closing of the transaction is subject to certain closing conditions, including regulatory approvals. “EMI… Read More
J. Walter Thompson Dubai has been selected by Closeup, Unilever’s oral care brand, as its Agency of Record and communications partner in the Gulf region. The globally renowned oral-care brand, Closeup, is one of the first brands targeting youth in the oral care market around… Read More
Qualcomm Incorporated and Facebook are working together to deliver high-speed internet connectivity with Facebook’s Terragraph technology through the development of a multi-node wireless system based on 60GHz technology from Qualcomm Technologies. Working with various operators and manufacturers, this terrestrial connectivity system aims to improve the… Read More
