Major social media platforms saw significant growth in their advertising reach across UAE and Saudi Arabia, according to reports released by socially-led creative agency We Are Social and Hootsuite. Digital 2020: UAE found that Instagram saw the biggest growth in its advertising audience of the… Read More
Arab women are playing a key role in enriching social media platforms with their knowledge and perspectives through their participation in various conversations, prominent local and regional influencers said at the ‘Arab Social Media Influencers Majlis’, which was held on the sidelines of the Global… Read More
Fueled by the rapid growth of the Middle East and North Africa (MENA) region’s National champion companies, the Public Relations (PR) industry in MENA is set to leapfrog in value to double its current size of $1billion by 2030, was the key take out from… Read More
Digital marketing solutions provider Sojern has teamed up with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). While DCT Abu Dhabi has been working with Spark Foundry and Sojern since December 2017, this new partnership sees it incorporating Sojern’s real-time travel… Read More
The board of twofour54 Abu Dhabi has appointed Michael Garin as the CEO of the thriving media and entertainment hub. Following the formation of a board of directors for twofour54 in July 2019, and the appointment of H.E. Mohamed Khalifa Al Mubarak as Chairman and… Read More
Cairo Ad School and Team Dubai/B&W will host The One Club for Creativity’s global Portfolio Night in each of those cities, taking place on 20 May, 2020. The One Club has so far confirmed 22 hosts in 23 cities will take part in this year’s… Read More
Abdulilah Wazni, a marketing veteran in the automotive industry has been appointed as Director, Marketing at Nissan Middle East FZE (NMEF). Based in Dubai and reporting to Thierry Sabbagh, Managing Director Nissan Middle East, Mr Wazni will lead the product and marketing communications teams, in… Read More
Indians across the UAE are in the festive mood with Diwali just around the corner. In line with its annual tradition, Twitter has created an emoji this year as well for people taking to the social platform to celebrate the festival. The emoji, which is… Read More
MRM//McCann has mandated Hande Güler to lead all its creative operations in Dubai. MRM//McCann in the MENA region is part of MCN. Having spent her career in Istanbul, Berlin and Dubai, Ms Güler has a global perspective on the industry. She joins MRM//McCann from Accenture… Read More
Merkle, Dentsu Aegis Network’s performance marketing agency, has appointed Cristiano Tonnarelli as Executive Creative Director in the Middle East & North Africa (MENA) region. Mr Tonnarelli will work at the intersection of data, technology, experience and creativity to deliver data-driven creative solutions and focus on… Read More
