Twenty years after author Adam Morgan coined the concept of the challenger brand in Eating the Big Fish, global media network PHD has announced it will again be collaborating with the expert on the subject in a new publication, that launched during Cannes Lions. Drawing… Read More
STC launched the new identity of its SAWA prepaid service with a refreshed look and feel by producing a hero video that features various themes depicting the energy of the Saudi youth. Under the hashtag #جيل_سوا_أقوى (SAWA’s Generation is Stronger), STC launched a live campaign… Read More
NetApp, the data company for hybrid cloud, reinforced its commitment to the channel with NetApp AFF C190 system, a secure all-flash storage solution. The new entry-level solution was developed with the channel in mind. It enables NetApp channel partners to self-sufficiently expand market share by… Read More
Amazon is acquiring Sizmek Ad Server and Sizmek Dynamic Creative Optimization (DCO). The two companies signed the agreement on May 31, 2019. With this deal Amazon is gaining significant footprint on the global ad server business, which remains at the core of advertisers’ tech stacks,… Read More
The Middle East Public Relations Association (MEPRA) is calling entries for the 2019 MEPRA Awards, which celebrates and recognizes the most creative and impactful campaigns and practitioners in the Middle East. This year, the 11th edition, marks the “largest-ever” edition of the awards, with new… Read More
Do chatbots, robots, and digital assistants intrigue you? What about automated vehicles and virtual assistants? They’re all part of the world of artificial intelligence. AI is a field of computer science that focuses on the creation of a machine that can replicate human behavior. The… Read More
Discovery platform Taboola and TDG, a digital advertising group in Southeast Europe and the Middle East, have agreed on a five-year strategic partnership extension. The new agreement, building on an existing partnership between Taboola and TDG during the past three years, will enable the companies… Read More
André Pereira Nassar, Regional Executive Creative Director of Leo Burnett Dubai, is leaving the agency after more than five years to pursue other opportunities. Leo Burnett is in the process of finding a replacement. In the interim, the creative department of Leo Burnett UAE &… Read More
In line with its global growth plan, Snap Inc’s Middle East & North Africa (MENA) play also heavily relies on partnerships. Recently, Snapchat had tied up with a slew of advertising partners for the debut of its new advertising product, Commercials. Now Snap has entered… Read More
In a change of guard at WPP’s media investment group, GroupM, in the Middle East & North Africa (MENA) region, Ravi Rao is named the CEO of GroupM MENA. Previously, CEO at Mindshare MENA, Mr Rao has 30 years’ market experience and 11 years within… Read More
