Gameloft Advertising Solutions, that creates and delivers game-based experiences for brands, has implemented IAB’s app-ads.txt in all programmatic activity across Gameloft games. This new initiative is in line with Gameloft’s commitment to “creating a fraud free advertising ecosystem”. To achieve a brand safe environment Gameloft… Read More
Carat KSA has been awarded the media buying and planning responsibilities for Rabea Tea in the region. Carat’s Jeddah office will handle the business. The Dentsu Aegis Network agency will handle traditional and digital media planning and buying for one of the kingdom’s prominent FMCG… Read More
EY has appointed Bishr Ibrahim Baker as Markets Leader across the Middle East & North Africa (MENA) region, effective July 2019. Mr Baker will oversee the MENA growth strategy with a focus on digital transformation and innovation across services lines, regional geographies and the key… Read More
Cisco has made software innovations to make managing and securing networks easier. As today’s businesses increasingly invest in digital technologies, IT teams are struggling under the amplified workload. To alleviate this burden and allow IT to focus on delivering innovation, Cisco has expanded its artificial… Read More
At the 66th annual Cannes Lions International Festival of Creativity, Omnicom agencies were recognized for their excellence in terms of the quality, creativity and effectiveness of their work. For the second consecutive year, Omnicom was named Holding Company of the Year based on the work… Read More
Twenty years after author Adam Morgan coined the concept of the challenger brand in Eating the Big Fish, global media network PHD has announced it will again be collaborating with the expert on the subject in a new publication, that launched during Cannes Lions. Drawing… Read More
STC launched the new identity of its SAWA prepaid service with a refreshed look and feel by producing a hero video that features various themes depicting the energy of the Saudi youth. Under the hashtag #جيل_سوا_أقوى (SAWA’s Generation is Stronger), STC launched a live campaign… Read More
NetApp, the data company for hybrid cloud, reinforced its commitment to the channel with NetApp AFF C190 system, a secure all-flash storage solution. The new entry-level solution was developed with the channel in mind. It enables NetApp channel partners to self-sufficiently expand market share by… Read More
Amazon is acquiring Sizmek Ad Server and Sizmek Dynamic Creative Optimization (DCO). The two companies signed the agreement on May 31, 2019. With this deal Amazon is gaining significant footprint on the global ad server business, which remains at the core of advertisers’ tech stacks,… Read More
The Middle East Public Relations Association (MEPRA) is calling entries for the 2019 MEPRA Awards, which celebrates and recognizes the most creative and impactful campaigns and practitioners in the Middle East. This year, the 11th edition, marks the “largest-ever” edition of the awards, with new… Read More
