du, from Emirates Integrated Telecommunications Company, is launching a new brand campaign called ‘Be more you’ that emphasizes the self-identification of its users and align with the more human, modern and digital ethos of the telco. Building on the foundational ‘Add life to life’, the… Read More
The continuous evolution of digital transformation is outstripping the pace of cyber security in organizations. As a result, there is a fundamental disconnect between consumer expectations and concerns, and the ability of organizations to meet those expectations, according to KPMG’s Consumer Loss Barometer report. The… Read More
From launching across 190+ countries in October 2018 to forming partnerships with Dialog, Celcom, Apigate, Netrange, Zeasn etc., ZEE Entertainment Enterprises Ltd.’s OTT platform ZEE5 has been on an aggressive expansion drive across global markets in the past six months. Since its global foray, ZEE5’s… Read More
Bringing ‘Connecting Minds, Creating the Future’ to life, Expo 2020 Dubai participating countries discussed the content and programming that is set to attract 25 million visits from around the world. With less than 560 days to go until doors open, the stories, cultures and innovations… Read More
At its first TwitterFronts event for the Middle East and North Africa (MENA) region, Twitter unveiled over 16 premium video content collaborations across sports, entertainment and news. The microblogging platform reminded that this provides advertisers more opportunities with premium video on Twitter to connect with… Read More
The UAE has maintained its position as a regional and international destination for foreign direct investment (FDI), ranking first among the Arab countries to attract FDIs since past five years. The country attracted about USD 10.35 billion in 2017, representing 36 percent of the total… Read More
The Hoffman Agency and Hotwire, which is represented in the Middle East & Africa region through its exclusive partner Active Digital. Marketing. Communications, have formed an exclusive partnership in Asia. The agreement, which is effective immediately, will see Hotwire work with The Hoffman Agency’s wholly… Read More
UAE businesses show a significant lead in both maturity and proactiveness when it comes to the adoption of artificial intelligence (AI) solutions, according to Microsoft report ‘AI Pulse’. “UAE AI strategy 2031 is marking a new level of innovation and the government is significantly investing… Read More
Business decision makers consider their time at the airport as being a period of ‘still-time’ providing a rare window of opportunity for business to business (B2B) brands to connect with this business audience. This was highlighted in JCDecaux’ study ‘Airports: Open for Business’. The study… Read More
Talkwalker, a social listening and analytics platform, is offering brands and agencies AI-powered video analytics. According to the company, this, combined with its social media analytics and image recognition, can discover up to “3x the number of brand mentions”, providing clients with a 360° view… Read More
