As brands set out to compete in today’s cluttered markets, quality lead generation has become an increasingly more complex task. Marketers in turn, want assurances that their advertising is being viewed, in brand safe environments and creating the right impact on the right users to… Read More
Dentsu Aegis Network is shaping up its leadership in one of the more important markets in region. In a prominent hire, the agency network has named Eyad Zarea, former Media Director – Middle East, Turkey & Africa at Mars, as the General Manager Saudi Arabia… Read More
The Emirates Official Store has launched a limited-edition collection of Expo 2020 themed aircraft models for aviation enthusiasts and passionate scale-modelers. The detailed models are part of a 15 aircraft model collection ranging from Airbus A380s to Boeing 777s featuring the signature Expo 2020 logo… Read More
Emirates Integrated Telecommunications Company (EITC) has appointed Peter Larnholt as Chief Information Officer (CIO) of the company. Mr Larnholt, who will join on April 1, brings a strong international portfolio of experience in the realms of change management, business development and digital solutions. Well-versed in… Read More
Contagious has released its 2019 Contagious Pioneers, the global ranking of the agencies that aims to set the standard for creativity, innovation and excellence in marketing. The only agency region from the region to have made it to the top 10 in list this year… Read More
UM MENAT has appointed Jad Chababi to the new role of General Manager, UAE. Mr Chababi’s appointment comes as UM MENAT looks to strengthen its capabilities in its flagship operation and lead on key new initiatives such as integrating the programmatic and performance talent into… Read More
Publicis Sapient is undertaken two major changes. The agency is positioning itself as a “company for growth through a focus on global digital business transformation opportunities”. In line with the rebrand, it has also named Nigel Vaz as the global Chief Executive Officer. Publicis Sapient… Read More
TBWA\Raad is taking the partnership route to expand its footprint in the North Africa region. The Omnicom agency and AB Group have formed a joined venture, establishing presence in Egypt. The new formed agency, AB\TBWA\Egypt, aims for integrated vision and disruptive thinking. It will focus… Read More
Making further changes to its regional leadership structure, MCN Mediabrands has appointed Mohamad Itani to the role of Regional Executive Director – Digital and Ziad Chalhoub as Regional Executive Director, Investments. In his role, Mr Itani will work closely with agency leads to champion the… Read More
Etihad Airways has renewed its partnership with Abu Dhabi Golf Club, Saadiyat Beach Golf Club and Yas Links Golf Club for another three years, reinforcing the airline’s continued commitment to golf in the nation’s capital and to establishing it as a major global sporting destination.… Read More
