Munich. To celebrate 50 years of cultural commitment, BMW is joining forces with Acute Art to initiate a unique exhibition: For the first time ever the renowned BMW Art Car Collection is shown in augmented reality (AR). On July 21, the project is launched via… Read More
UAE based companies and agencies have no option but to penetrate new markets more effectively at a much faster pace to thrive in the new post-pandemic world says Vinod Thangoor, Global Commercial Director, Xentrix Global. The clients are demanding higher returns on their investments in… Read More
Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment hubs, has seen incredible social media results following the conclusion of its viral iconic campaign, Stayin’ on Yas. Following three friends as they channelled the Bee Gees in a staycation like no-other on… Read More
TBWA\RAAD and KFC MENA took the Grand Prix at the 2021 WARC Prize for MENA Strategy for ‘Shift +K+F+C’, their unique cheat code campaign that helped users score a limited-edition menu item. The WARC Prize for MENA Strategy uncovers and celebrates the best cases of… Read More
A global survey conducted by Foresight Factory, released in partnership with Snap, has found that ‘connected shopping’ – where consumers combine a digital experience with being in a physical store – is key to bringing people back to the store, as shoppers say they want… Read More
As part of its commitment to support local businesses and job seekers, Google is sponsoring over 7,000 scholarships for Google Career Certificates in the Middle East and North Africa. The four online certificates aim to support job-readiness for people without prior experience in fields such… Read More
Digital Media Services (DMS) – the digital arm of Choueiri Group – recently shared that its media partner ZEE5 Global, the world’s largest streaming platform for South Asian content – has launched its global brand campaign “Welcome to South Asia: Stories from our world” capturing… Read More
Finyal Media, a regional podcast network that focuses on storytelling podcasts across MENA, will be launching a brand new sci-fi podcast, “The Code”. Produced, scripted and recorded in Saudi Arabia with Saudi talent, this sci-fi podcast series will be championing the thriving gaming market in… Read More
Standard Chartered Bank UAE today announced the launch of the third cohort of the Women in Tech programme, held in partnership with the Dubai International Financial Centre (DIFC) Fintech Hive and Hub71. The launch event, which took place at the DIFC Fintech Hive, was attended… Read More
A new report from McKinsey & Company’s Middle East Office launched today, offers a perspective on the biggest game-changers that would help unlock opportunity for youth across the region over the coming two decades. Titled Opportunity Youth: Imagining a bright future for the next generation,… Read More
