As summer vacations near their end in the Middle East & North Africa (MENA) region, the surge in back to school shopping is already palpable. In line with industry trends, online influences back to school shoppers significantly. Here are a few tips for marketers to… Read More
Kuwait Finance House (KFH) has launched an artificial-intelligence (AI) chatbot built on Microsoft technologies to drive digital transformation by improving customer engagement and empowering KFH employees. The chatbot will be available to customers 24/7, on KFH’s channels, including the company’s website and mobile app. Meanwhile,… Read More
RTB House has appointed Wojciech Głowacki as the Vice President of Sales. He will also join the company’s management board as the fourth member. Mr Głowacki will be responsible for execution of financial budgets throughout the group, development of a sales strategy and coordination of… Read More
Digital marketing in the MENA region is growing at an increasingly fast pace. At the same time, digital marketing in a language other than English poses a significant challenge. Most, if not all, of the primary studies and information on the subject is created in… Read More
EY has appointed Wasim Khan as Advisory Services Leader across the Middle East & North Africa (MENA) region, effective July 1, 2018. He succeeds Gerard Gallagher, who now leads the AIM (Africa, India, Middle East) Advisory business. The move comes as EY ups investment in… Read More
The UAE’s retail industry came in eighth of the 15 studied in MBLM’s Brand Intimacy 2018 Report. Brand Intimacy is defined as a new paradigm in marketing, which leverages the emotional bonds between a person and a brand. The study reveals that top intimate brands… Read More
As the ban on women to drive lifts in Saudi Arabia, many women have seized the opportunity to take to the roads, and companies are doing the best to make the most of the change. Careem has been training women drivers, and claims has trained… Read More
The Product Design Lions that is part of the Innovation Track at the revamped Cannes Lions International Festival of Creativity has a shortlist comprising 34 entries. The Middle East & North Africa (MENA) region has hopes from two entries in the category to convert to… Read More
The Cannes Lions International Festival of Creativity 2018 has released the shortlist in the Craft Track. This is the first year for both the categories –– Brand Experience & Activation Lions and Creative eCommerce Lions –– included in this track. 12 In Industry Craft A… Read More
The Cannes Lions International Festival of Creativity 2018 has announced its first set of shortlists. The Middle East & North Africa (MENA) region, including markets Pakistan and Turkey, have cornered a total 31 entries that will be competing for the final metal. As is known,… Read More
