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Author: Asma Wangde

Easygenerator Unveils EasyAI: Revolutionizing E-Learning Authoring With Artificial Intelligence

Easygenerator Unveils EasyAI: Revolutionizing E-Learning Authoring With Artificial Intelligence

2 days ago by Asma WangdeAM Tech

Easygenerator, a leading e-learning authoring tool, is proud to announce the launch of its latest innovation, EasyAI. With this launch, Easygenerator promises to revolutionize the e-learning industry and empower employees worldwide. For the first time ever, the majority of the content will be created by… Read More

Google to support AI research and sustainability solutions in the UAE

Google to support AI research and sustainability solutions in the UAE

1 week ago by Asma WangdeAdvertising

Google announced today its support of AI initiatives and solutions in research and sustainability in the UAE in collaboration with Mohammed bin Zayed University of Artificial Intelligence’s (MBZUAI) campus, Department of Municipalities and Transport in Abu Dhabi and  the Ministry of State for Artificial Intelligence,… Read More

Department Of Culture And Tourism – Abu Dhabi Appoints Spark Foundry As Agency Partner

Department Of Culture And Tourism – Abu Dhabi Appoints Spark Foundry As Agency Partner

2 weeks ago by Asma WangdeMarketing

Spark Foundry MENA, a leading advertising agency under Publicis Groupe, has signed on to continue their years-long partnership with the Department of Culture and Tourism – Abu Dhabi (DCT). Publicis Groupe created Majlis@Publicis, an exclusive business solution honouring the cultural heritage of the nation and… Read More

Oil & Gas Supplier Appoints Jam For Its Marketing Comms

Oil & Gas Supplier Appoints Jam For Its Marketing Comms

3 years ago by Asma WangdeMarketing

Marketing communications agency, Jam is realising its expansion plans into the UAE market, having been appointed by Dubai based, IRE Oil & Gas FZE – a leading supplier to the international oil and gas industry. Following a global, competitive pitch, Jam was awarded the contract… Read More

Mondia, Jawwal Partner to Launch Branded Entertainment Portal

Mondia, Jawwal Partner to Launch Branded Entertainment Portal

3 years ago by Asma WangdeDigital

Technology company, Mondia, which specializes in the marketing and distribution of digital content, has partnered with Jawwal, Palestine’s mobile operator, to launch a fully branded entertainment portal called Jawak Jawwal. The new fully branded entertainment portal is expected to become the main destination of entertainment… Read More

Fine Raises Awareness On Environmental Impact Of Disposable Masks

Fine Raises Awareness On Environmental Impact Of Disposable Masks

3 years ago by Asma WangdeAdvertising

It all started with a question from the creator of the Fine Guard Reusable Protective Mask, asking, “Did you know disposable face masks don’t degrade?”. This was the brief that ignited Horizon FCB Dubai to create a campaign to say, yes, we are all concerned… Read More

Mobile Gaming Grows In ME By 25%

Mobile Gaming Grows In ME By 25%

3 years ago by Asma WangdeDigital

Consumers’ attention across the globe has turned from outward spaces to the internal spaces of the home, as we all start operating daily lives within four walls and within the confines of technology – such as our work, communication with others, etc. But what we… Read More

Instagram, TBWA\Raad, Egyptian Food Bank Partner To #Stopfoodwaste

Instagram, TBWA\Raad, Egyptian Food Bank Partner To #Stopfoodwaste

3 years ago by Asma WangdeAdvertising

Instagram has teamed up with TBWA\Raad for its new campaign, #Stopfoodwaste, that aims to address the problem of food wastage during Ramadan. Using the brand’s latest augmented reality (AR) technology, TBWA\RAAD created a filter that allows people to create Ramadan meals with minimal leftovers. Hosted… Read More

Audience Behavior On Twitter This Ramadan

Audience Behavior On Twitter This Ramadan

3 years ago by Asma WangdeDigital

Ramadan was always a busy period for social media platforms as consumers take to it for entertainment and information. In COVID-19, the trend perhaps has gone a notch up. Some user behavior on Twitter shows that consumers are still engaging on TV series, resulting in… Read More

Volkswagen, Disney Celebrate Pixar Fest In ME

Volkswagen, Disney Celebrate Pixar Fest In ME

3 years ago by Asma WangdeMarketing

Volkswagen Middle East and The Walt Disney Company Middle East have announced a 2020 collaboration in celebration of Pixar Fest –the 25 Year Anniversary of Pixar. This follows their 2019 joint campaign. As the two brands focus on bringing a touch of magic to families… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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