Visa is gearing up for establishing its new headquarters for the Central and Eastern Europe, Middle East and Africa (CEMEA) region in Dubai. The digital payment company has appointed property developer Sweid & Sweid to build the new HQ, which is marked for completion by… Read More
PwC Middle East has introduced Digital Trust Manager to its bouquet of services. The intelligent, self-service, on demand digital platform, Digital Trust Manager offers a suite of tools aimed to improve an organization’s approach to digital risk. Digital Trust Manager is built on PwC’s proprietary… Read More
Advertising spend is set to rise next year, culminating in global growth of 6 percent to USD 656 billion. This is a marked uptick from the 2.5 percent rise estimated for 2019 but is down on the 7.3 percent growth recorded last year. This is… Read More
Del Monte is opening its first café in Kuwait at Terminal 4 at Kuwait International Airport. The company states the step is in line with the company’s endeavor to offer healthier snacks and food on the go. With this move, that extends the Del Monte… Read More
Events and digital marketing company Vous has launched in Dubai. The agency says it will focus on concepts that reflect a brand’s “individuality and connect with consumers on a more personal level”. Named after the French word for you, Vous is founded by Tamara Malhis,… Read More
Digital brands continue to dominate the list of anything popular in the Middle East & North Africa (MENA) region. There always are brands that find their way but digital still has an edge of sorts. A recent YouGov survey, through its BrandIndex, reiterates this. In… Read More
Food delivery service, Talabat, has appointed Tomaso Rodriguez as its new CEO. In his new position, Mr Rodriguez will be responsible for ramping up Talabat’s presence in the Middle East & North Africa (MENA) region, building new strategic partnerships, while expanding into new offline-to-online ventures.… Read More
The Dubai’s Roads and Transport Authority (RTA) is launching a test-run of digital advertising on taxi windows. The RTA is running the trial at the ongoing GITEX Technology Week at the Dubai World Trade Centre. “The advertising would be displayed through an innovative electronic shading… Read More
To celebrate Manchester City’s first home game of this year’s English Premier League (EPL) season, Etihad Airways — the official shirt and stadium sponsor of Manchester City — seized the opportunity to create a fan experience and drive engagement using the power of augmented reality… Read More
The automotive industry maintains its top position among 15 industries studied in the 2019 Brand Intimacy Report. Over the last three years, the automotive industry has scored the highest among others, demonstrating the strength of the emotional bonds between consumers and automotive brands. Ford ranked… Read More
