Intel has appointed Dentsu Aegis Network as its global media agency of record. The pitch consolidates all of Intel’s media, including digital, social, programmatic, search, offline media, and analytics within one global network. To support Intel, Dentsu Aegis Network has created ‘Team Intel’ which comprises… Read More
Top leaders in Kuwait are largely upbeat in their outlook for the coming 12 months, buoyed by rising oil prices, although regional volatility remained a cause of concern for many. This was highlighted in the 2018 edition of the Business Barometer: Kuwait CEO Survey carried… Read More
Souq.com is participating as the gold sponsor of the Glowork Career Fair that aims to encourage more women into the kingdom’s workforce. Glowork is the largest women’s employment and recruitment event in the Middle East and will be held in Riyadh from 1st to 3rd… Read More
Zenith has been named a ‘Leader’ by global research consultancy Forrester in its first ever Global Media Agencies Wave report. This ranks the Publicis Media agency ahead of several media agency competitors. Evaluated across 23 different criteria that assessed agencies’ current offerings, strategy and market… Read More
Hyatt has appointed MullenLowe Open, the global CX activation boutique from MullenLowe Group, to launch its lifestyle brand, Andaz, in the UAE. The appointment follows a competitive pitch process and will be run out of MullenLowe Open’s Abu Dhabi office situated in the TwoFour54 media… Read More
Even as tech companies dominate all conversations of brands that leave a mark on millennials, in the Middle East region, Saudi Arabia’s state airline finds its way among the top three brands. In a YouGov survey, iPhone is the most positively talked about brand among… Read More
Saving time and money are the top reasons why consumers would use artificial intelligence (AI). In a recent Gartner survey, around 58 percent of respondents said they would use AI if it helps them save time by taking over some tasks. “AI is among the… Read More
KPMG Lower Gulf has appointed Nader Haffar as CEO of the firm in the UAE and Oman with effect from October 1 2018. Vijay Malhotra who has led the growth of the firm across the UAE and Oman over many decades, will continue in the… Read More
As summer vacations near their end in the Middle East & North Africa (MENA) region, the surge in back to school shopping is already palpable. In line with industry trends, online influences back to school shoppers significantly. Here are a few tips for marketers to… Read More
Kuwait Finance House (KFH) has launched an artificial-intelligence (AI) chatbot built on Microsoft technologies to drive digital transformation by improving customer engagement and empowering KFH employees. The chatbot will be available to customers 24/7, on KFH’s channels, including the company’s website and mobile app. Meanwhile,… Read More
