When it comes to luxury brands, UAE consumers have tried-and-true favorites. But in MBLM’s 2018 Brand Intimacy Report, several findings reveal a reconfigured landscape of consumer bonding in this highly-visible industry. Brand Intimacy is defined as a paradigm in marketing, leveraging and strengthening the emotional… Read More
In its latest report on global advertising market trends, Magna states that global advertising revenues grew by a record 7.2 percent in 2018 to reach a total of USD 552 billion in the 70 countries analyzed by the IPG Mediabrands agency. The EMEA region has… Read More
Patrick Tillieux has been appointed as OSN’s Chief Executive Officer, effective immediately. He succeeds Martin Stewart, who is leaving the company to pursue another opportunity outside of the region. “The board wishes to acknowledge Mr Stewart’s efforts and achievements in strengthening operational efficiency and adding… Read More
Majid Al Futtaim has acquired Beam Portal, the owner of UAE mobile wallet app, Beam. The acquisition grants Majid Al Futtaim ownership of Beam’s IP rights, branding, and e-wallet services across the region. The move is seen as another step in the company’s digital transformation… Read More
Spark Foundry and AstroLabs have formed a partnership focused on ‘transformation’. The resulting program ‘Transformational Upskill’ will be available to Spark Foundry clients across the region. The customizable program aims to bridge gaps and break down silos for agency and clients as they embark of… Read More
Celebrating 15 years of operations in the Middle East & North Africa (MENA) region, Air Arabia has donned a new brand identity. The Sharjah-based airline claims it has experienced “solid and sustained growth since the launch of its first flight in 28 October 2003”. From… Read More
Apple iPhone is among the popular smartphone brands among consumers in the UAE. Despite the recent launch of its latest smartphones iPhone XR, iPhone XS and iPhone XS Max amid significant publicity, overall perceptions of the brand are on the decline as per YouGov. YouGov… Read More
Intel has appointed Dentsu Aegis Network as its global media agency of record. The pitch consolidates all of Intel’s media, including digital, social, programmatic, search, offline media, and analytics within one global network. To support Intel, Dentsu Aegis Network has created ‘Team Intel’ which comprises… Read More
Top leaders in Kuwait are largely upbeat in their outlook for the coming 12 months, buoyed by rising oil prices, although regional volatility remained a cause of concern for many. This was highlighted in the 2018 edition of the Business Barometer: Kuwait CEO Survey carried… Read More
Souq.com is participating as the gold sponsor of the Glowork Career Fair that aims to encourage more women into the kingdom’s workforce. Glowork is the largest women’s employment and recruitment event in the Middle East and will be held in Riyadh from 1st to 3rd… Read More
