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Author: Asma Wangde

Oil & Gas Supplier Appoints Jam For Its Marketing Comms

Oil & Gas Supplier Appoints Jam For Its Marketing Comms

7 months ago by Asma WangdeMarketing

Marketing communications agency, Jam is realising its expansion plans into the UAE market, having been appointed by Dubai based, IRE Oil & Gas FZE – a leading supplier to the international oil and gas industry. Following a global, competitive pitch, Jam was awarded the contract… Read More

Mondia, Jawwal Partner to Launch Branded Entertainment Portal

Mondia, Jawwal Partner to Launch Branded Entertainment Portal

7 months ago by Asma WangdeDigital

Technology company, Mondia, which specializes in the marketing and distribution of digital content, has partnered with Jawwal, Palestine’s mobile operator, to launch a fully branded entertainment portal called Jawak Jawwal. The new fully branded entertainment portal is expected to become the main destination of entertainment… Read More

Fine Raises Awareness On Environmental Impact Of Disposable Masks

Fine Raises Awareness On Environmental Impact Of Disposable Masks

8 months ago by Asma WangdeAdvertising

It all started with a question from the creator of the Fine Guard Reusable Protective Mask, asking, “Did you know disposable face masks don’t degrade?”. This was the brief that ignited Horizon FCB Dubai to create a campaign to say, yes, we are all concerned… Read More

Mobile Gaming Grows In ME By 25%

Mobile Gaming Grows In ME By 25%

8 months ago by Asma WangdeDigital

Consumers’ attention across the globe has turned from outward spaces to the internal spaces of the home, as we all start operating daily lives within four walls and within the confines of technology – such as our work, communication with others, etc. But what we… Read More

Instagram, TBWA\Raad, Egyptian Food Bank Partner To #Stopfoodwaste

Instagram, TBWA\Raad, Egyptian Food Bank Partner To #Stopfoodwaste

8 months ago by Asma WangdeAdvertising

Instagram has teamed up with TBWA\Raad for its new campaign, #Stopfoodwaste, that aims to address the problem of food wastage during Ramadan. Using the brand’s latest augmented reality (AR) technology, TBWA\RAAD created a filter that allows people to create Ramadan meals with minimal leftovers. Hosted… Read More

Audience Behavior On Twitter This Ramadan

Audience Behavior On Twitter This Ramadan

8 months ago by Asma WangdeDigital

Ramadan was always a busy period for social media platforms as consumers take to it for entertainment and information. In COVID-19, the trend perhaps has gone a notch up. Some user behavior on Twitter shows that consumers are still engaging on TV series, resulting in… Read More

Volkswagen, Disney Celebrate Pixar Fest In ME

Volkswagen, Disney Celebrate Pixar Fest In ME

8 months ago by Asma WangdeMarketing

Volkswagen Middle East and The Walt Disney Company Middle East have announced a 2020 collaboration in celebration of Pixar Fest –the 25 Year Anniversary of Pixar. This follows their 2019 joint campaign. As the two brands focus on bringing a touch of magic to families… Read More

BMW Group Middle East Launches Its First eSport Tournament

BMW Group Middle East Launches Its First eSport Tournament

8 months ago by Asma WangdeAM Tech

In line with the BMW brand’s major expansion and involvement in the world of computer, online and simulation games, BMW Group Middle East has announced the launch of its local initiative, Battle of The Gamers eSport tournament. This project is the first of its kind… Read More

TikTok’s Ramadan Food Challenge For Good

TikTok’s Ramadan Food Challenge For Good

9 months ago by Asma WangdeDigital

With social distancing measures put in place to address the COVID-19 global outbreak, the Ramadan spirit is expected to be different this year. TikTok acknowledges that while UAE residents are physically distanced, they can still be socially together and continue to have a sense of… Read More

Global Startups To Showcase At Step Conference 2020

Global Startups To Showcase At Step Conference 2020

12 months ago by Asma WangdeTop News

STEP Conference has announced a selection of 10 startups among 300 of this year’s showcasing startups featuring some of the emerging markets’ newest and most exciting ventures from 24 different countries including India, Hong Kong, GCC, Levant, UK and US amongst others. From finance and… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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