Marketers are transitioning from creative content produced by humans towards content produced by machines. They plan to use machines to automate the personalized delivery of creative content through online advertisements, for individual consumers. In a Criteo-commissioned IDC study, the implication for this reiterates the role… Read More
Starz Play and LG have partnered to embed the video streaming application directly onto LG Smart TVs. Following the launch, select LG Smart TV models in the Middle East & North Africa (MENA) have been updated with the Starz Play application, allowing subscribers to access… Read More
With VAT of 5 percent becoming effective across the UAE and Saudi Arabia on January 1, 2018 and the rest of the GCC following suit in the year, the region’s mobile phone market is bracing for impact. International Data Corporation (IDC) takes a closer look… Read More
For the third consecutive year, Zain is supporting Kuwait’s Public Relations and Customer Service Prize as its main sponsor. The prize, hosted by Kuwait’s Public Relations Association, comes under the patronage of Amir Sheikh Sabah Al Ahmad Al Jaber Al Sabah from December 26, 2017… Read More
Blueprint, Facebook’s global education program for agencies, advertisers and businesses to reach their business goals with Facebook’s apps and services, is now offering courses in Arabic. By expanding Blueprint’s catalog of available languages, Facebook aims to provide more people around the world with the tools… Read More
What better way to encourage advertisers to explore newer technology than giving them more options to test it. Snap Inc. has aimed to do this by launching Lens Studio, a desktop app, open to all, to design and build Snapchat Lenses. With the release of… Read More
New York Festivals AME Awards, that honors the best advertising and marketing effectiveness work has set up its 2018 Grand Jury. The 2018 Grand Jury includes over 107 interactive and multidisciplinary marketers, comprising 38 percent women. AME’s jury consists of CEO’s, Chief Strategy Officers, Planning… Read More
The results of National Media Council (NMC)’s ‘Public Trust in UAE Media’ study, conducted in collaboration with the Jordan Media Institute (JMI) – a non-profit educational entity focusing on journalism, paints a good picture of public confidence in local media. The survey sought to determine… Read More
Brands and retailers not only realize the potential of data, but also view collaboration and pooled assets as a way to better meet customers’ needs, drive value and compete. This has been among the key messages for companies in the ecommerce domain for 2017, including… Read More
The year 2018 is poised to be another busy year for marketers, complete with continued evolution in communication approaches, media targeting technology and ROI measurement. How brands communicate with people will continue to evolve rapidly away from just standard paid media. Kantar Millward Brown has… Read More
