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Author: Hanisha Lalwani

Decoding The Art Of Podcast Interviews

Decoding The Art Of Podcast Interviews

6 years ago by Hanisha LalwaniDigital

If last year’s debut edition of the Middle East Podcast Forum was a step towards activating the local podcast community, the forum this year aimed at strengthening the ecosystem for podcast creators and listeners alike. In its mission to offer a space for creative minds,… Read More

Measuring Tears & 10 Other Learnings From Dubai Lynx

Measuring Tears & 10 Other Learnings From Dubai Lynx

6 years ago by Hanisha LalwaniAdvertising

How do you measure tears? And hugs? Such were the questions raised on the hot topic of measuring creative effectiveness by Ogilvy veteran and India’s iconic adman Piyush Pandey at the 2019 edition of Dubai Lynx. Apart from pondering about hard yet real questions like… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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