AM Marketing, Media, Advertising News in MENA
  • Home
  • Digital
  • Marketing
  • Advertising
  • Media
  • Opinion
    • AM Editorial
    • Contributors
  • Events
    • AM Events
  • JOBS
  • Print Issue

Author: Mark Rabkin

New Medium, New Rules: Video Advtg In Mobile Age

New Medium, New Rules: Video Advtg In Mobile Age

4 years ago by Mark RabkinContributors

The most important thing to remember about video advertising in the mobile era is this: smartphones are not tiny televisions. Just as TV wasn’t visual radio and radio wasn’t an audible newspaper, mobile must be recognized for what it is — a new medium that… Read More

Get AM Updates

  • Latest
  • Popular
  • Tags
  • Ogivly Names David Fox As MENA CEO

    Ogivly Names David Fox As MENA CEO

    January 20, 2021
  • Ooredoo Ups Fiber Home Footprint

    Ooredoo Ups Fiber Home Footprint

    January 20, 2021
  • Sociate Promotes Tazeen Jafri To PR Manager

    Sociate Promotes Tazeen Jafri To PR Manager

    January 19, 2021
  • Dentsu To Merge iProspect & Vizeum brands

    Dentsu To Merge iProspect & Vizeum brands

    January 18, 2021
  • 180 Forays To MENA

    180 Forays To MENA

    January 18, 2021
  • 7 MENA Jurors At One Show 2021

    7 MENA Jurors At One Show 2021

    January 13, 2021
  • Etisalat & i24NEWS Team Up

    Etisalat & i24NEWS Team Up

    January 12, 2021
  • Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    June 24, 2015
  • J. Walter Thompson Wins Integrated Lynx Grand Prix

    J. Walter Thompson Wins Integrated Lynx Grand Prix

    March 10, 2016
  • Memac Ogilvy Rules Print & Outdoor Craft Lynx

    Memac Ogilvy Rules Print & Outdoor Craft Lynx

    March 10, 2016
  • SellAnyCar’s WOM & Markets Expansion Focus To Grow Its Business

    SellAnyCar’s WOM & Markets Expansion Focus To Grow Its Business

    April 26, 2015
  • Leo Burnett, Geometry Global, FP7/Dxb, ACW Grey & JWT In Promo & Activation Lions Shortlist

    Leo Burnett, Geometry Global, FP7/Dxb, ACW Grey & JWT In Promo & Activation Lions Shortlist

    June 21, 2015
  • Print Craft Golds Go To J. Walter Thompson & Leo Burnett

    Print Craft Golds Go To J. Walter Thompson & Leo Burnett

    March 12, 2015
  • No Wins For MENA Agencies In Radio & Design Lion

    No Wins For MENA Agencies In Radio & Design Lion

    June 25, 2015

Tags

advertising Apple Cannes Lions Cannes Lions International Festival of Creativity Dentsu Aegis Network Digital Du Dubai Dubai Lynx Dubai Lynx International Festival of Creativity Editor's Pick Emirates NBD Facebook FP7/Dxb Global Web Index Google IMPACT BBDO Instagram J. Walter Thompson Leo Burnett LinkedIn Memac Ogilvy Mena Microsoft Middle East MIndshare Mobile OMD Omnicom Media Group Publicis Groupe Publicis Media Ramadan Samsung Saudi Arabia Snapchat Social Media TBWA/RAAD Twitter UAE Unilever Warc WPP Y&R Dubai YouGov YouTube

Follow Us

Tweets by @arabianmktr

About

The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

Quick Links

  • Contact Us
  • Privacy Statement
  • Terms of Use
Follow Us
Back To Top