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Author: Sana Mahmud

Strategic Partnership Between The Emirates Publishers Association And SMSA Express

Strategic Partnership Between The Emirates Publishers Association And SMSA Express

12 months ago by Sana MahmudAdvertising

The Emirates Publishers Association (EPA) has announced the signing of a Memorandum of Understanding (MoU) with SMSA Express LLC, aimed at providing exclusive benefits and tailored solutions for EPA members, while enhancing cooperation to support the publishing industry in the United Arab Emirates and across… Read More

Etihad Cargo Showcases The Power Of Connection With “It’s Never Just An Address” Campaign

Etihad Cargo Showcases The Power Of Connection With “It’s Never Just An Address” Campaign

12 months ago by Sana MahmudAdvertising

Etihad Cargo, the cargo and logistics arm of Etihad Airways, has launched its first campaign under Etihad Airways’ new Beyond Borders brand platform. The campaign brings the airline’s refreshed brand to life through a cargo lens, celebrating the role of air freight in connecting people,… Read More

Digital Dubai Wins Seven Stevie International Business Awards 2025 For Excellence In Corporate Enablement

Digital Dubai Wins Seven Stevie International Business Awards 2025 For Excellence In Corporate Enablement

1 year ago by Sana MahmudAdvertising

Marking a new milestone achievement for the Emirate, Digital Dubai has earned seven prestigious awards at the 2025 Stevie International Business Awards, reaffirming its excellence and leadership in diverse areas of Corporate Enablement. Human Resources Digital Dubai has received the Gold Award in “Achievement in… Read More

Publicis Groupe Middle East Acquires Chain Reaction

Publicis Groupe Middle East Acquires Chain Reaction

1 year ago by Sana MahmudAdvertising

Publicis Groupe Middle East has acquired Chain Reaction, a leading independent digital marketing agency in the region, in a strategic move to reinforce its performance marketing, content, and experience design leadership and capabilities. This acquisition strengthens Publicis Groupe Middle East’s position in two key markets,… Read More

Ajman Department Of Tourism Development Launches Promotional Roadshow On Three-City Tour Of China

Ajman Department Of Tourism Development Launches Promotional Roadshow On Three-City Tour Of China

1 year ago by Sana MahmudAdvertising

The Ajman Department of Tourism Development (ADTD) launched a new promotional tour in China on September 22, 2025, led by His Excellency Mahmood Khaleel Alhashmi, Director-General of the Department. The five-day roadshow, running until September 26, 2025, aims to reinforce tourism partnerships and forge several… Read More

Fortes Education Appoints Dr. Sreejit Chakrabarty As Group Head Of Technology, AI & Innovation

Fortes Education Appoints Dr. Sreejit Chakrabarty As Group Head Of Technology, AI & Innovation

1 year ago by Sana MahmudAdvertising

Fortes Education, a global leader in delivering world-class, holistic education, has announced the appointment of Dr. Sreejit Chakrabarty as the Group Head, Technology, AI & Innovation, further strengthening its vision to integrate cutting-edge digital technologies into education and investments. This appointment comes at a time when the UAE… Read More

Ooredoo Powered Qatar’s 2025-2026 “Back To School” Event As Official Telecom Sponsor

Ooredoo Powered Qatar’s 2025-2026 “Back To School” Event As Official Telecom Sponsor

1 year ago by Sana MahmudAdvertising

Ooredoo proudly announced its partnership with the Ministry of Education and Higher Education as the Official Telecom Sponsor of Qatar’s highly anticipated “Back to School” event for the 2025-2026 academic year. The landmark two-day event took place on 25-26 August 2025 at Qatar National Convention… Read More

Snapchat And Publicis Media New Research On The Future Of Shopping In Saudi Arabia

Snapchat And Publicis Media New Research On The Future Of Shopping In Saudi Arabia

1 year ago by Sana MahmudAdvertising

Snapchat, in partnership with Publicis Media and NRG, has released new research revealing how the path to purchase is being redefined across four key consumer categories in Saudi Arabia: Quick Service Restaurants (QSR), Consumer Electronics, Retail Apparel, and Travel. The findings highlight a major shift… Read More

Landmark Group’s Home Centre Achieves 39% Brand Awareness Uplift With CTV Ads

Landmark Group’s Home Centre Achieves 39% Brand Awareness Uplift With CTV Ads

1 year ago by Sana MahmudAdvertising

Home Centre, a leading furniture and home furnishings retailer in the Middle East, North Africa, and the Indian subcontinent, partnered with ThePubverse by ArabyAds to activate a Connected TV (CTV) advertising campaign during Ramadan 2025. The campaign focused on driving awareness for new product launches,… Read More

IGCF 2025 “COMMS” Communication Programme To Offer Four Intensive Workshops On Digital Media And AI For Students And Professionals

IGCF 2025 “COMMS” Communication Programme To Offer Four Intensive Workshops On Digital Media And AI For Students And Professionals

1 year ago by Sana MahmudAdvertising

Under the theme “Communication for Quality of Life”, the International Government Communication Forum (IGCF), organised by the Sharjah Government Media Bureau (SGMB), is launching the “COMMS” programme as part of its pre-forum activities for the 14th edition of IGCF. Running from September 1 to 4… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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