Impact BBDO has claimed the first spot at the Dubai Lynx International Festival of Creativity 2019 as Agency of the Year. The big winner from last year, TBWA\Raad, has kept its momentum going and secured the second place as the highest awarded agency at the… Read More
Dubai Lynx International Festival of Creativity has revealed the first set of shortlists for 2019. In the Digital and Mobile Lynx shortlists, Impact BBDO takes the lead with 12 entries in the shortlist. Punch BBDO has one shortlist as well in the category. TBWA\Raad has… Read More
Leadership gender gap in the global workplace continues to persist because organizations have yet to make advancing women a formal business priority. This was stated in the IBM study ‘Women, Leadership, and the Priority Paradox’ The global study, conducted by IBM Institute for Business Value… Read More
Enas Rashwan and Yasser Ghoneim, Mentors at Cairo Ad School and Members of Cairo Ad School’s Board of Directors, are joining the jury line up for One Show / Young Ones 2019 representing Cairo Ad School. This would be the first time an educational institute… Read More
Sharjah Media City (Shams) has officially launched The UAE Entertainment Experience. This native project in the film production industry, is touted as first of its kind in the Arab World. “Revealing the start of the work on the first Emirati and Arabic film is an… Read More
WhatsApp has replaced Facebook as the top ranked brand in the YouGov BrandIndex 2019 Women’s Choice Rankings in Egypt. Facebook, which had been the number one brand since the inception of these rankings in 2017, has slipped down to fifth place. The rankings were compiled… Read More
The social media world went all out, when on February 25, 2019, Rami Malek made history as the first actor of Arab descent to win in the Best Actor for his role in Bohemian Rhapsody during the 91st Academy Awards, better known as the Oscars.… Read More
For Middle East business leaders, “significant digital disruption” continues to be on the anvil for the next three years. As executives focus on making their organizations ‘future-fit’, significant human capital risks, including the ability to close the skills gap and overcome employee change fatigue, can… Read More
Rasha Rteil will be taking on the newly created role of Regional Director, People Development at MCN Mediabrands. This role will focus on identifying the future career pathways and the set of skills that align with it. Working with internal and external thought-leaders, the role… Read More
Shutting stores can never be an easy option for any business. After all, nothing matters more than sales and one can never predict how a consumer will take a move like this when it essentially is about challenging a habit. However, there are the few… Read More
