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Author: Sana Mahmud

ADSG Partners With ADDA, ADGMA, And MIT To Launch Two Educational Programs To Support Abu Dhabi’s Digital Transformation

ADSG Partners With ADDA, ADGMA, And MIT To Launch Two Educational Programs To Support Abu Dhabi’s Digital Transformation

1 day ago by Sana MahmudDigital

The Abu Dhabi School of Government (ADSG), part of the Department of Government Support (DGS), launched the Future Digital Leaders and Young Digital Leaders programs, as part of the Strategic Track of the Abu Dhabi Digital Program. The programs are held in collaboration with the… Read More

CDF’s Film Sector Financing Program Is Set To Empower Local & International Companies In The Saudi Film Sector

CDF’s Film Sector Financing Program Is Set To Empower Local & International Companies In The Saudi Film Sector

4 days ago by Sana MahmudMarketing

The Cultural Development Fund (CDF) has announced the launch of the Film Sector Financing Program, with a portfolio of SAR879 million. The program is an initiative of the IGNITE Digital Content Program. The announcement took place at the Ignite the Scene event, organized in Riyadh… Read More

MENA Effie TLP Dubai Draws Record Attendance; Experts Join Hands To Advance Immersive Marketing

MENA Effie TLP Dubai Draws Record Attendance; Experts Join Hands To Advance Immersive Marketing

5 days ago by Sana MahmudAdvertising

The MENA Effie Thought Leadership Program (TLP) – Dubai was held on 3rd March 2023, at the Conference Hall, Dubai Knowledge Park. Part of the long-running MENA Effie Awards, the prestigious event lived up to its billing, bringing varied perspectives and insights around this edition’s… Read More

MHD-ITICS Brands – Konica Minolta, Honor And Akai Win The Best Brand Awards

MHD-ITICS Brands – Konica Minolta, Honor And Akai Win The Best Brand Awards

6 days ago by Sana MahmudMarketing

MHD-ITICS, the Infrastructure, Technology, Industrial and Consumer Solutions cluster of Mohsin Haider Darwish LLC, was declared the winner in three different categories at Oman’s Most Trusted Brand 2022 Awards. The winners in each category were decided through an online survey conducted in Q3 2022, in… Read More

SHAREit Forecasts An Increase E-Commerce Marketing Projected For Ramadan Festive Season

SHAREit Forecasts An Increase E-Commerce Marketing Projected For Ramadan Festive Season

1 week ago by Sana MahmudAM Tech

Many brands continue to invest heavily in e-commerce marketing despite well-documented market and economic difficulties, according to SHAREit group, the global technology company with 2.4 billion users worldwide. Ramadan is the perfect time for marketers to connect with their customer base. In 2022, consumers in… Read More

Etisalat By e& Announces First 5G SatComs In The UAE

Etisalat By e& Announces First 5G SatComs In The UAE

1 week ago by Sana MahmudMarketing

    etisalat by e& today announced the implementation of the EUTELSAT QUANTUM satellite solution, becoming the first telco in the country to expand 5G network capabilities over a software-defined satellite giving customers access to high speeds, enhanced coverage and scalability to meet future demands… Read More

dmg Events Continues To Expand Its Events Portfolio In The Kingdom With The Launch Of Saudi Signage Expo, Addressing The $276 Million Market.

dmg Events Continues To Expand Its Events Portfolio In The Kingdom With The Launch Of Saudi Signage Expo, Addressing The $276 Million Market.

2 weeks ago by Sana MahmudMarketing

dmg events, a leading international organizer of events in the Kingdom, is launching the Saudi Signage Expo, a new event dedicated to the Kingdom’s signage, digital, print, graphics, and imaging industries. The inaugural edition of the event will take place from 29 to 31 January… Read More

Dubai Lynx Announces Yum! Brands As The Advertiser Of The Year 2023

Dubai Lynx Announces Yum! Brands As The Advertiser Of The Year 2023

2 weeks ago by Sana MahmudAdvertising

Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications, has today announced Yum! Brands as the 2023 Advertiser of the Year. The Award recognises a brand that has distinguished themselves through innovative marketing and embracing creative work produced by their agencies. The… Read More

Understand Your Worth: Memac Ogilvy, Gems Edu Campaign For Young Girls On IWD

Understand Your Worth: Memac Ogilvy, Gems Edu Campaign For Young Girls On IWD

2 weeks ago by Sana MahmudAdvertising

Memac Ogilvy and GEMS Education have partnered for a second year on International Women’s Day to release a campaign addressing the pressing issue of negative self-talk among young girls. Filmed at the education leader’s GEMS World Academy — Dubai and featuring students from the school,… Read More

Memac Ogilvy And Dove Partner To Encourage A Positive Relationship With Beauty

Memac Ogilvy And Dove Partner To Encourage A Positive Relationship With Beauty

2 weeks ago by Sana MahmudAdvertising

Creative communications network Memac Ogilvy and beauty brand Dove have partnered to launch an empowering campaign that carries the beauty brand’s Self Esteem Project to more people in Saudi Arabia. The project seeks to reduce beauty pressures and societal expectations faced by girls and help… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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