Havas Group’s annual press update from the Havas Café in Cannes, during the Cannes Lions International Festival of Creativity, outlined a new strategic direction for the holding company. Yannick Bolloré, Chairman & CEO of Havas Group and Chairman of Vivendi, said the Group’s new strategic… Read More
Publicis Sapient has appointed John Maeda as Chief Experience Officer. Mr Maeda joins Publicis Sapient from Automattic, where he served as the Global Head of Computational Design + Inclusion. “John Maeda is one of the most extraordinary design and technology thinkers of our age, with an… Read More
Zubair S. Siddiqui, Managing Director UAE, has decided to move on from UM effective July 2019. Originally from Mumbai, Mr Siddiqui – who joined the then ‘UM7’ in 2002, has helped UM win several key accounts, and built successful client relationships. He is moving on… Read More
The Warc Awards 2019 saw agencies winning a total of four Golds, four Silvers and five Bronzes apart from two Special Awards and a Grand Prix in the Effective Content Strategy category. This is the final category in this year’s Warc Awards, a global search… Read More
Following a multi-agency pitch, Leo Burnett MEA has won the creative services assignment for Bee’ah, a Middle East sustainability company, to further establish and strengthen its brand. The agency will develop an integrated re-launch communication strategy and design corporate and brand communications campaigns to forge… Read More
Amazon.ae has achieved the largest rise in its ad awareness in the UAE in the May, according to YouGov BrandIndex. The uplift coincides with Amazon and Souq’s launch of Amazon.ae in May. In 2017, Amazon acquired the online marketplace Souq and now the ecommerce player… Read More
Typically, Ramadan is not a big advertising occasion in Oman, but this year, Omantel tasked Leo Burnett with developing a corporate social responsibility (CSR) platform that would help improve brand perception. The campaign that included a series of films since launch built on the insight… Read More
JCDecaux Abu Dhabi has been awarded a 10-year exclusive advertising concession for the new Midfield Terminal of Abu Dhabi International Airport. JCDecaux will roll out a media platform at the Midfield Terminal, including exclusive VIP networks and new generation of digital media, with 85” digital… Read More
In keeping with the spirit of Ramadan, Instagram is launching its first ever Ramadan campaign #MonthOfGood, calling on the global community to celebrate and share kindness on its platform. To coincide with the campaign, Instagram is also launching its first ever Ramadan camera effect ‘Lantern’,… Read More
An ultra-realistic burger munching experience can be extremely tempting. Burger King and its agency J Walter Thompson KSA have put this to work in the fast food’s latest ad to hit the screens in Dubai and Saudi Arabia. The agency has taken advantage of the… Read More
