Support for women continues to be among the top priorities in the Facebook agenda. In line with this, the social media network has formed a regional partnership with Hopscotch.work. The objective is to support women back into the world of media and advertising. FB claims… Read More
Following two surveys by BPG Orange that analyzed brand’s and consumer’s perception of social media influencers, BPG Orange has turned the spotlight on influencers to understand what drives them to engage with brands in the UAE. The third part of the influencer survey revealed that… Read More
The top 10 most popular jobs on LinkedIn received over 940,000 views in the past year, underscoring the UAE’s status as a technology hub in the Middle East. Four of the most-viewed jobs of 2018, including the two highest ranked, were at technology-related multinational corporations… Read More
Marketers can convert audiences throughout each stage of the purchasing journey if they would effectively address the challenges of these stages. As marketers look for results across various channels, ad budgets have become fragmented. From paid display and social media marketing to content and SEO… Read More
Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising spend, attracting over USD 140 billion ad investment in 2018. This is more than double mobile internet in second place on USD 58 billion. Linear… Read More
Google’s online program, ‘Maharat min Google’, that teaches digital skills available in Arabic, is expanding in the Middle East & North Africa (MENA) region with new collaborations. Google.org, Google’s philanthropic arm, is granting 300,000 USD to Emirates Foundation, a nonprofit organization in the UAE, which… Read More
Technology trends have dominated marketer’s priorities for the last few years. While technology still continues to be both opportunity and challenge for marketers, 2019 may be a year of focusing on basics again. As per Warc’s Marketer’s Toolkit 2019, strategic priorities plus technology and media… Read More
Many developments emanating from the impact of technology in marketing will continue to shape the media landscape for brand owners, agencies and media platforms in 2019. A Kantar report outlines 12 key trends that will transform the next year in media. Exploring advances from augmented… Read More
Warc has shortlisted the entries that are competing for its Media Awards 2018, a global competition rewarding communications planning which has made a positive impact on business results. A total of 79 campaigns have been shortlisted across four categories, each judged by its own jury.… Read More
As streamlining becomes more central to WPP’s plans, the holding company has now merged Wunderman and J. Walter Thompson to form Wunderman Thompson, which it has dubbed a creative, data and technology agency “built to inspire growth for its clients”. Wunderman Thompson will be an… Read More
