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Author: Sana Mahmud

Saudi Arabia To Take Latest Giant Leap Into New World Economies With Multi-Sector Future Technology Event And AI-Focused DeepFest 

Saudi Arabia To Take Latest Giant Leap Into New World Economies With Multi-Sector Future Technology Event And AI-Focused DeepFest 

4 years ago by Sana MahmudAdvertising

After breaking a host of industry records during its 2022 launch, LEAP – the world’s most visionary technology event – returns to Riyadh in February with an even bigger format promising to attract the greatest digital thinkers and doers to empower the entrepreneurs, ignite innovation… Read More

The Gerety Awards Are Open For 2023 Entries

The Gerety Awards Are Open For 2023 Entries

4 years ago by Sana MahmudAdvertising

  Dubai is chosen as one of the locations for executive jury sessions with Natasha Romariz Maasri as the Ambassador and Jury President. Khaled AlShehhi, Executive Director of Marketing and Communication at UAE Government Media Office had the following to say “As the only award… Read More

Swiss Group Drives UAE-Switzerland Business Forward With Opening Of A Representative Office In Zürich, Switzerland

Swiss Group Drives UAE-Switzerland Business Forward With Opening Of A Representative Office In Zürich, Switzerland

4 years ago by Sana MahmudAdvertising

  In a bid to support Swiss companies, entrepreneurs and individuals considering relocating to the UAE, the UAE-headquartered business management and legal consultancy Swiss Group is opening a Liaison Office in Zurich at Limmatquai 70. The Liaison Office, set to open its doors in January… Read More

Astra Tech Acquires BOTIM To Launch Region’s First ‘Ultra App’

Astra Tech Acquires BOTIM To Launch Region’s First ‘Ultra App’

4 years ago by Sana MahmudAdvertising

Astra Tech (Astra), a UAE-based technology development group, has successfully acquired BOTIM, the MENA region’s leading VoIP (Voice over Internet Protocol) solution, to relaunch into an Ultra app. The support of $500 million in fundraising, led by G42, is accelerating the relaunch of BOTIM into… Read More

TikTok Strikes Strikes Licensing Deal With Rotana Music Group

TikTok Strikes Strikes Licensing Deal With Rotana Music Group

4 years ago by Sana MahmudAdvertising

Rotana Music Group and TikTok have announced a licencing agreement for using Rotana’s massive Arab music catalogue. Rotana’s portfolio includes many of the most prominent and beloved artists across the Arab world, including: Mohamad Abdo, Abdulmajeed Abdullah, Rabeh Saqer, Rashed Al Majed, Abdullah Al Ruwaished,… Read More

ArabyAds Appoints Industry Stalwart Imad Sarrouf To Lead ThePubverse

ArabyAds Appoints Industry Stalwart Imad Sarrouf To Lead ThePubverse

4 years ago by Sana MahmudAM Tech

ArabyAds announced that it has further strengthened its leadership team with yet another key appointment of Imad Sarrouf, a seasoned ad-tech & digital media executive as CEO of ThePubverse – ArabyAds’ publisher monetization platform. Imad brings with him close to two decades of experience and… Read More

Hub71 Startup Ostaz Secures Deal With Aldar Education To Deliver Bespoke Tutoring Services To Abu Dhabi Students

4 years ago by Sana MahmudMarketing

Ostaz, the online private tutoring platform in the Middle East and North Africa (MENA) region, has partnered with Aldar Education, the leading education group in Abu Dhabi, to bring tutoring services and after-school support to almost 35,000 students in the UAE capital. The partnership between… Read More

ArabyAds Appoints Tony Bourached As CEO Of Its Retail Marketing Platform Ritelo And Media Optimization Platform Adomus

ArabyAds Appoints Tony Bourached As CEO Of Its Retail Marketing Platform Ritelo And Media Optimization Platform Adomus

4 years ago by Sana MahmudAdvertising

ArabyAds further strengthened its leadership team with the appointment of Tony Bourached as the CEO of 2 key business platforms – Ritelo, the company’s retail marketing platform, and Adomus, the media optimization platform. Tony brings with him close to two decades of experience in the… Read More

Pizza Hut Appoints Publicis Middle East As Their Creative Agency Partner

4 years ago by Sana MahmudAdvertising

Publicis Middle East, a leading advertising agency under Publicis Groupe, a global leader in marketing, communication, and digital transformation has won the Pizza Hut account for the region, after a competitive pitch process taking place over several months. As lead Creative Agency Partner, Publicis Middle… Read More

BPG’s CX First And Strategic Transformation Nets Big Business Wins Across KSA, Kuwait, Oman And UAE

BPG’s CX First And Strategic Transformation Nets Big Business Wins Across KSA, Kuwait, Oman And UAE

4 years ago by Sana MahmudAdvertising

On the back of an unprecedented volume of new business wins, award-winning agency BPG (Bates PanGulf, part of WPP) is undergoing a strategic transformation aimed at strengthening its specialist consultancy services and meeting client needs. Underpinned by a digital first, integrated by intent positioning, the… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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