As the final countdown starts for the FIFA World Cup Qatar 2022™, Hisense has partnered with Brazilian football legend Kaká to launch the “Perfect Match Tour” campaign in Dubai and Qatar, with a vision to engage and excite global football fans and to build Hisense’s… Read More
Snap Inc. has revealed an incredible line-up of FIFA World Cup Qatar 2022TM media partners as Snapchatters in the region celebrate the biggest sporting event held in the Middle East. Snapchatters can watch an exciting variety of some of their favourite sports content from shows… Read More
Lay’s® — one of the marquee brands from PepsiCo — has unveiled an action-packed football film that captures the passion and magic of Saudi football. Brought to life by some of the Kingdom’s most gifted and celebrated stars, the adrenaline-pumping film marks an exciting first… Read More
McDonald’s is taking its role as an Official Sponsor of the FIFA World Cup™ with the launch of its limited-edition “All Fans Menu” in the UAE, featuring five special new menu items to celebrate the nation’s love for football with tasty new additions. Each dish… Read More
The Official Sponsor of FIFA World Cup Qatar 2022 TM and the global consumer electronics and whitegoods manufacturer, Hisense has signed a partnership agreement with the official streaming platform TOD, beIN Media Group’s subscription-based over-the-top (OTT) platform for the MENA region to offer a complimentary… Read More
SOCIATE Communications, a leading integrated communications agency based in Dubai has added DoubleTree by Hilton – Jumeirah Beach to its roster of clients. One of the world’s largest hotel chains, the Hilton Group is known for its world-class hospitality. At DoubleTree by Hilton – Jumeirah… Read More
A new survey by Bayt.com, the Middle East’s #1 job site, revealed a variety of insights about lifestyles of professionals and how employers can elicit a healthy change in the workplace. According to the ‘Health and Wellbeing in the MENA’ survey, the majority of respondents… Read More
almatar, a Saudi-based online travel agency, has partnered with Snap to engage with and reward football fans during the FIFA World Cup 2022. almatar will leverage Snap’s AR technology to engage with fans through a number of AR lenses. Aiming to support the Kingdom of… Read More
Last year dentsu international became one of the first companies in the world to have its Net Zero target validated by the globally recognised Sciences Based Targets initiative against the Net-Zero Standard, as they transition to a low carbon future and seek to reduce the… Read More
Four regional Augmented Reality (AR) developers – Mohamad El Asmar from Oman, Maha Aldosary and friends Ibrahim Boona and Fahad Mutlaq from Saudi Arabia have been selected by Snap Inc. and commissioned to create AR lenses for football fans, promising a highly engaging and immersive… Read More
