Babyshop Assigns Creative Mandate To FP7/DXB

Babyshop, a children’s retailer in the Middle East, have entered a strategic partnership with FP7/MENA Dubai, effective immediately. FP7/MENA Dubai will work with Babyshop across all verticals on its creative strategy and planning on digital, TV, print, OOH, social, radio and experiential activations.

FP7/MENA Dubai will conceptualize and deliver integrated creative solutions across more than 15 countries in the Middle East and North Africa (MENA). These markets include UAE, KSA, Kuwait, Bahrain, Oman, Lebanon, Iraq and Egypt.

“At Babyshop, we are very pleased to embark on a new creative partnership with FP7/. We were very keen to steer on a fresh and real take on our brand. After an intensive and detail-oriented pitch process, we unanimously chose FP7 as our new strategic partner and we are confident that the agency’s legacy of creative achievements will further drive success for our brand,” said Ruban Shanmugarajah, Chief Operating Officer, Babyshop.

“FP7 Dubai are absolutely thrilled to be working with Babyshop, and specifically a client team who are genuinely appreciative of brave creatively built around disruptive ‘truths’. We’re looking forward to demonstrating how we bring the brand’s existing ‘It’s your style’ positioning to life, to resonate effectively with parents, driving both brand equity and customer footfall,” added Jon Marchant, MD UAE, FP7/MENA.

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