Darko Bosiljčić has been named as Business Operations Director for Brand New Galaxy (BNG) and will be responsible for the creation and development of the ecommerce offering in the Middle East.
With 15 years of experience in ecommerce in Europe and the Middle East, Mr Bosiljčić has worked with clients across several industries was based in London and Poland. Prior to joining BNG, he was the global ecommerce lead at Publicis’ Global Commerce Leadership team, where he focused on creating new products, acquiring clients and expanding the ecommerce operations in MEA, LATAM & APAC regions.
“Customer attitudes, expectations, and behaviors are changing at an accelerated pace now than ever before. At BNG MEA, we want to deliver ecommerce solutions that also harness our experience in creativity and technology to build brands and foster sales across channels. With his global experience in ecommerce, Darko will energize that focus,” commented Adil Khan, CEO Brand New Galaxy MEA.
He then moved to BNG to take on the responsibility of Business Development and to successfully attract global brands to the company, establishing relations that last to date. In the past year, he mainly focused on increasing the range of services for the MEA region, which has led to opening the company’s office in Dubai. Mr Bosiljčić will now concentrate on the implementation and development of ecommerce know-how in the Middle East.
Mr Bosiljčić added, “Synergizing 15 years of ecommerce know-how with the Dubai team expertise in the Creative and performance departments is a powerful and forward thinking direction to truly deliver on the promise we set that all marketing must deliver growth to our clients. MEA seems like the perfect playground to test and learn in a new direction. BNG MEA office has three specialist departments: Performance & Automation, ecommerce, Creative and Performance departments.”