Underlining its commitment to promote cricket in the Middle East, OSN, the region’s pay-TV network, has further extended its partnership with Emirates Cricket Board as the Official Sponsor of the UAE National Cricket Teams for 2015. The sponsorship deal signed with the Emirates Cricket Board… Read More
Much has been researched, written, analyzed and spoken about a digital versus traditional media world. The algorithms change every day, even if the principles of the business don’t and this only means that to stay on top of the game, it is important to pay… Read More
CABSAT 2015, a platform for the broadcast, production, content delivery, digital media and satellite sectors across the Middle East, Africa and South Asia (MEASA), is going to host an event from March 10-12, 2015. The show will examine how global media and entertainment organizations are… Read More
Research Consultancy, TNS, has appointed new leadership for its key regional business operations in the Middle East. The firm has promoted Stephen Hillebrand to be the CEO for Middle East region. He takes over from Steve Hamilton-Clark who had been at the helm for the past… Read More
Understanding the new consumer is a subject that brands are putting a premium on. The new ways of the Millennials, the role of technology in connecting, the rise of new powers and new subjects that consumers are becoming conscious about are only some of the… Read More
The world watched in awe as Downtown Dubai lit up in a breathtaking view of six-part firework, laser and record-breaking LED show to welcome 2015. While an estimated 1.5 million people, from all across the world, are said to be around the Burj Khalifa to… Read More
With eyes on Expo 2020, Abu Dhabi Media entered into an agreement with Italy’s RAI COM. The latter will promote Expo 2020 to be held in Dubai while Abu Dhabi media with promote Expo 2015 to be held in Milan. It’s a three-year agreement that… Read More
Marka PJSC is set to acquire Retailcorp UAE LLC, a subsidiary of Istithmar in a deal valued above AED 220 million subject to adjustments at final closing. The acquisition, which will be funded by a blend of the company’s own funds and bank facilities, gives… Read More
Etihad Airways completed the acquisition of 49 per cent equity stake in Alitalia, an Italian carrier. Both the airlines completed the formalities related to the transfer of air transport operations from Alitalia CAI to the new Alitalia SAI. Etihad Airways subscribed and paid for the… Read More
Doing business with the Kingdom of Saudi Arabia for the last 60 years, PepsiCo has yet again strengthened its ties with the Middle East country by opening up a new manufacturing facility in the region. The inauguration was done at the hands of Indra Nooyi,… Read More
