UAE’s Commercial Bank International (CBI) has formed an enterprise partnership with Microsoft Gulf. CBI will move to Microsoft Cloud, as a step in its digital transformation journey.
To achieve its strategic aspiration of providing the “best customer experience”, CBI is leveraging technology to gain insights about its customers’ needs and expectations and optimize its operations.
In mapping out its digital transformation path, the bank has put high emphasis on productivity, security and data, as well as pursuing a parallel cultural transformation to align with the UAE’s economic vision programs. Having evaluated several cloud platforms across the technology industry, CBI selected Microsoft Azure.
“CBI prides itself on being a key economic enabler, as the UAE continues on its path to greater prosperity. Our leaders have mapped out a future where the UAE stands out as a global knowledge and innovation hub and we will continue to play our part in that journey. By partnering with Microsoft, we intend to evolve our digital capabilities further, adopting world class technology to transform our customer experience. Microsoft’s Azure platform was an ideal fit for our ambitions, delivering the strategic flexibility and agility we will need on our journey,” said James Greenwood, Chief Operating Officer (COO) of CBI.
To support business intelligence and customer relationship management, CBI has also chosen to implement Dynamics 365, Microsoft’s cloud-based commerce platform that merges ERP (enterprise resource planning) and CRM (customer relationship management) into a seamless Common Data Model, connecting enterprises to the power of the intelligent cloud.
With accelerated adoption of its cloud services in the region, Microsoft earlier this year said it will deliver the secure, flexible and intelligent cloud for its regional customers through two dedicated cloud data centers, one located in Dubai and one in Abu Dhabi, catering specifically to enterprises in the Middle East.
“CBI’s transformation roadmap can propel it into a new digital era, and we are proud to be chosen as their partner in this journey. The Microsoft Cloud and our solutions such as Dynamics 365 have been designed from the ground up to be scalable to any size of enterprise, with one of the broadest ranges of industry use cases on the market. Financial Services entities can get a 360-degree view of their customers and engage them through diverse communication channels and personalized marketing campaigns to build stronger relationships and achieve more,” said Sayed Hashish, Regional General Manager, Microsoft Gulf.