Collaboration appears to be the route for Cicero & Bernay Public Relations (C&B). The agency has now enhanced its MENA region network capabilities through strategic affiliations with Daily Public Relations (Daily PR) in Bahrain, and ProComms in Oman.
In 2016, it expanded its reach across the region by securing new footholds in Iraq and Jordan with Bashir Mraish Consultancy, Kuwait with Local Flavor, Saudi Arabia with Y&D, and Turkey with Miya PR & SM. By the end of 2017, C&B expects to have offices across 14 markets.
“Daily PR and ProComms both share C&B’s ethos – delivering tailored, impactful communication services for clients – and we look forward to working closely with them to deliver evermore comprehensive and targeted programs. By sharing complementary insights, we will enrich C&B’s already highly effective delivery across both of its markets and the wider MENA region,” said Ahmad Itani, COO, Cicero & Bernay.
C&B’s agreements with Daily PR and ProComms include the provision of public relations services, on-ground support and development of targeted communication and PR strategies that cater to the growing Bahrani and Omani markets.
Daily Public Relations is led by its CEO Mahmoud A. Nasheet and manages programs for companies such as Express Med Laboratories, Turkish Airlines, Al Taweel Engineering and Trans Continental Shipping, with a particular specialization in the healthcare sector.
Under the leadership of Managing Director Tareq Al Matarneh, ProComms works with government, telecommunications and oil and gas clients across Oman, to deliver integrated communication solutions that incorporate public relations, advertising, branding, web design, media planning and event management.
C&B is part of The Publicity Network (Publinet), a marketing communication group that includes specialized entities for creative consultancy, digital and social media solutions, event management, branding consultancy, experiential marketing and video production.