Voice tech is gaining importance in the smartphone market. According to data from Global Web Index, with almost one in four internet users already using voice command tools on their mobiles, this tech is key to the future growth strategies in the smartphone industry.
Apple’s Siri continues to grab headlines, but Samsung will be looking to grab a bigger slice of the pie as its developer conference gets underway, especially with rumors circulating about the unveiling of a new version of Bixby, Samsung’s voice assistant.
In the Middle East & Africa (MEA) region, 25 percent Gen Zers use voice assistant. As such, intuitive voice assistants could be decisive in which smartphone brands these youngest consumers gravitate toward.