The works of Impact BBDO Dubai and DDB Dubai have been awarded in the Radio Lions category at the Cannes Lions International Festival of Creativity.
Impact BBDO Dubai’s campaign ‘Sweet Dreams’ for Johnson & Johnson Middle East won a Bronze Lion while three Silver Lions campaigns, leading to a single Silver Lion, was won by DDB Dubai for ‘Date Night’, ‘Sunday Stroll’ and ‘Barking Puppy’ for Henkel.
Kalpesh Patankar, Executive Creative Director at Y&R Dubai, said that there was clear priority on a well narrative script as well as the mediums used while judging the entries. “We saw some good narrative script. The MENA region did well. The works were well crafted pieces. Not just the winners but even the shortlists should be celebrated.”
Ogilvy & Mather Johannesburg ‘The EveryMan Meal’ for KFC won the Grand Prix in the category.