Digital Trends That Are Reshaping The TV And Broadcasting Industry

TV and broadcasting have adapted and changed in a multitude of ways in recent years. Revolutionary trends in our current digital age have forced many of the industry’s changes. Let’s look at how some of these trends changed the viewing experience for the better.

In the golden age of TV where award-winning shows are being aired across several different channels, viewers are less likely to be loyal to any specific channels or streaming services. Most people have subscribed to more than one streaming service because they are unable to miss new episodes from multiple streaming services. While Netflix has acquired and produced many popular shows, many Netflix users also watch shows and movies on Amazon Prime as well. The number of viewers subscribed to both streaming services has no doubt increased since Amazon’s big move to acquire MGM’s vast collection of entertainment. The globalization of streaming services has also given entertainment from all over the globe a whole new audience; More people are watching shows produced and filmed in other countries and languages as they have become easily accessible to their new audiences.

A major advantage in this next trend gives the advertiser more efficiency. With AI and machine learning, advertisers in the TV and broadcasting industry are reaping the benefits of real-time content and campaign management. Tech savvy viewers are aware that their information, including viewing habits is being shared with advertisers, however they do prefer when services are transparent with them. Having a mutual trust that sensitive information will not be shared gives the viewer peace of mind while accepting that other information, such as the users’ age group, viewing habits and preferences, will be shared with advertisers. This offers a mutual beneficial relationship between advertisers and viewers where the viewer’s content is curated specifically to cater to their preferences, yet advertisers can work more strategically and efficiently.

Since a growing number of viewers have opted to install ad-blocking software, advertisers have had to become more creative. While some streaming services have built their business on the basis of an ad-free viewing experience, many others have been implementing 10-30 second advertisements instead. However, most viewers found the ad-free loophole long ago prompting advertisers to think up new ways to market their products and services, including sponsorships and product placements.

In the ever-changing landscape of this industry, it is imperative to notice and accept these changes in order to adapt and continue to thrive.