dmexco Strengthens Int’l Partnerships In Run Up To Event

The ‘success curve’ of dmexco points steeply upward. The optimal conditions for that are guaranteed by a continually growing high-quality network of national and international partners who actively contribute their acknowledged expertise. The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) has been the conceptual and professional partner of dmexco since the very beginning, with special assistance from OVK (Circle of Online Marketers). With Koelnmesse one of the biggest German fair organizers supports the dmexco.

In addition to dmexco’s new official international partner, the Internet Advertising Bureau (IAB), other central associations of the international economy also support dmexco 2016. This year the official supporting partners of dmexco — the Working Group for Online Media Research (AGOF), the Association of Communication Agencies (GWA), the Internet Advertising Bureau (IAB) Europe, the Mobile Marketing Association, and the Organization of Brand Advertisers (OWM) — are being joined for the first time by the renowned Advertising Club of New York and the World Federation of Advertisers (WFA).

At dmexco 2016, Adobe is once again on board as the Platinum Sponsor, and also a Gold Sponsor of the event’s conference this year. This year the IBM will be a Gold Sponsor of the dmexco trade fair. Spotify, as dmexco’s Official Music Partner, will present a special music highlight live on stage. In addition there will be various sponsors for partial areas of dmexco including from China (Silver Sponsor Speakers’ Corner), NBCUniversal (Silver Sponsor VIP Lounge & VIP Opening Party), Oracle Germany (Silver Sponsor VIP Opening Party), Salesforce (Silver Sponsor Cologne Club), Neustar Marketshare (Silver Sponsor Cologne Club), YuMe (Silver Sponsor Cologne Breakfast), Sourcepoint (Silver Sponsor Cologne Breakfast), The Trade Desk (Silver Sponsor Video Channel & TV Studio), Score Media Group (Bronze Sponsor Live Voting Tool), Adloox (Bronze Sponsor dmexco Café), Undertone (Bronze Sponsor Snack Point), Netease (Exclusive News App Provider for LIVE), Computer Rock (App Partner), SummitSync (App Partner), Twice Reply (Information Provider), Innoactive, and Dojo and IQ Gemini (Virtual Reality Partners). OnPage is also on hand as the Preferred Partner SEO.

Arabian Marketer Among dmexco’s Media Partners
Once again this year, the media partners of dmexco include the leading names in business and specialist media from Germany and abroad. Thanks to the sustained success of dmexco and the economic relevance of the spectrum of themes it addresses, additional leading media companies have joined the group of dmexco partners.

At the international level, dmexco works closely with its media partners Adweek,, BlogsRelease, CNBC, CNN, eMarketer, Haymarket, IPMARK, M&M Global, marketingdirecto, MediaCat, MediaVillage, Mobile Marketing Magazine, RTB China, The Arabian Marketer, The Drum, The New York Times and Video Ad News.

The national media partners of dmexco 2016 include absatzwirtschaft, acquisa, ecommerce magazin,, GFM Nachrichten, Handelsblatt, Horizont, internet world business, kress, marconomy, marketing-börse, Medienhaus Verlag, mynewsdesk, n-tv, OnetoOne, saphiron, t3n, kapilendo venturate AG, Versandhausberater, W&V, WirtschaftsWoche Online and Zeit Online.

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