Mashreq has appointed Basker Rangachari as its new Head of Marketing & Customer Experience. With more than 29 years of diverse leadership experience across consumer banking, payments services, private equity, retail and consulting, Mr Rangachari will be responsible for driving the bank’s brand and marketing strategies, customer communications, analytics and digital marketing.
Prior to joining Mashreq, Mr Rangachari worked for Zafin Labs Inc., where he was the CEO Asia Pacific & Chief Transformation Officer. Over the past 29 years, he has gained experience in B2B and B2C multinational corporations, including Standard Chartered Bank, MasterCard Worldwide and Ernst & Young. At Standard Chartered, Mr Rangachari held senior consumer banking leadership roles over a 10-year career, rising up to his last role as their Global Head of Brand and Retail Marketing.
Subroto Som, Head of Retail Banking Group, Mashreq commented, “At Mashreq, we strive for the highest caliber talent to sustain our leadership position in the retail banking industry. Basker is recognized by industry peers as a creative, tech-savvy, innovative, customer-centric marketer, and we are delighted to have him on board. His appointment marks a key initiative by the bank to strengthen its management team; he is a dynamic leader whose past experience has proven his ability to manage cross-functional teams globally. We look forward to the energy Basker will bring to our brand and are excited about the business results he will drive as part of the Retail leadership team.”
“It is exciting to join one of the most innovative retail banks in the region. Mashreq is a great institution having proved its ability to be the leading innovator in the region and delivering amazing customer experiences for the past 50 years. My aim is to build on this fantastic legacy and strive to build meaningful brand engagement with all of the bank’s external stakeholders, while building award-winning strategies with an exceptional execution,” added Mr Rangachari.