Most media, advertising and marketing professionals from across the region would be busy making their way to the Dubai Lynx International Festival of Creativity as the four-day forum and awards kicks off today.
The Festival organizers have increased all elements of the Festival with five simultaneous stages in addition to various networking opportunities this year. The Inspiration and the Data x Innovation x Tech stage is set to see some of the biggest names from the region and the globe speak on various aspects of the business including healthcare communication, changing technologies & digital platforms and understanding the consumer better.
There is also the Regional stage, the DMS Startup Alley and a Networking stage for delegates to choose from during the Festival. Region’s leading marketers and creative chiefs would be in some of these conversations in the day.
Another interesting element, in partnership with Abu Dhabi’s twofour54 are the Sundowner Sessions that hosts some of the leaders from the film industry including film directors, producers and writers.
Jurors are still busy in the judging today, and the shortlists would be seen only tomorrow.
However, delegates will have the Lynx Connect to network at the Festival Island from 6 PM to 8.30 PM.
The content agenda at Lynx this year recognizes various kinds of creative flavors of the region and promises to be one big busy affair.