Egypt Post, the official postal services provider and one of the oldest government institutions in the country, has recently appointed Horizon FCB Cairo, a creative advertising agency to lead its advertising efforts and support Egypt Post’s celebration of 150 years of service with a media campaign.
Under the new mandate, Horizon FCB Cairo will lead Egypt Post’s creative efforts to announce the entity’s celebration of its longstanding presence. Furthermore, the agency will also focus on raising awareness about Egypt Post’s current product offerings, and will be supported by Lead and Al Ahram local media agencies.
The decision making took nearly three months where the agency’s proposal ‘comprehensively addressed all the objectives stated in the Egypt Post brief’.
“We are extremely proud of our collaboration with Egypt Post. This marks a great milestone for Horizon FCB in Cairo and is a true testament to our deep understanding of the Egyptian consumer. Through this mandate, we are excited to demonstrate our ability to deliver Egypt Post’s inspiring ideas into meaningful messages through a creative and integrated approach,“ commented Merihan El Kady, Business Development Manager, Horizon FCB.
