Major social media platforms saw significant growth in their advertising reach across UAE and Saudi Arabia, according to reports released by socially-led creative agency We Are Social and Hootsuite. Digital 2020: UAE found that Instagram saw the biggest growth in its advertising audience of the… Read More
Arab women are playing a key role in enriching social media platforms with their knowledge and perspectives through their participation in various conversations, prominent local and regional influencers said at the ‘Arab Social Media Influencers Majlis’, which was held on the sidelines of the Global… Read More
Following a rigorous pitch process, OSN has retained Starcom as its media agency of record (AoR). Starcom will continue to handle the entire media planning and buying mandate for OSN. Over the last couple of months, the pitch had seen participation from some of the… Read More
As the fifth day of the Cannes Lions International Festival of Creativity comes to a close, MENA agencies have won 10 Lions. The wins are across the Media, Design, Product Design, Entertainment and the Entertainment for Music category. Y&R Dubai won a Gold for its… Read More
The role of content in achieving marketing objectives has picked up significantly in the Middle East & North Africa (MENA) region. To stay relevant, media platforms are constantly creating relevant avenues that better connect brands with consumers. GN Media, publisher of Gulf News, took a… Read More
Former Business Insight magazine editor Tanya Selley has launched a new media platform called shh-business.com. Created as a business advice and current affairs platform, shh-business.com will bet high on social media driven. It will be a business-related, non-mainstream media platform for companies to deliver their messages to… Read More
The conventional purchase funnel has evolved courtesy the advent of technology and the impact of digital. The year 2016 will see this trend fructify further as marketers develop clearer consumer journey maps – from awareness to purchase – in order to better integrate sales and… Read More
Al-Futtaim has appointed PHD to manage the media responsibilities of a large portfolio of brands following a four-way review. The pitch, claimed to be one of the largest in the region in terms of scale in recent years, took place after the diversified conglomerate decided… Read More
Egypt Post, the official postal services provider and one of the oldest government institutions in the country, has recently appointed Horizon FCB Cairo, a creative advertising agency to lead its advertising efforts and support Egypt Post’s celebration of 150 years of service with a media… Read More
The Dubai International Film Festival (DIFF) has opened the online registration for media, industry and students for the 12th edition of the Festival, which will be held from 9th to 16th December. Heading into its 12th year of hosting the widest and latest choice of… Read More
