Emaar Group has named Chandrasekar Radhakrishnan as its new Head of Marketing, joining this month. Mr Radhakrishnan was working for global FCMG and telecom players for over two decades.
He will be responsible for the strategic marketing and communications for Emaar across the group, including Emaar Properties, Emaar Development, Emaar Malls, Emaar Hospitality, Emaar Entertainment and Emaar Leisure.
“We continue to attract the best of global talent and I am delighted to welcome Chandru to the Emaar family. Chandru is a global marketer with a proven track record of building reputable brands and a deep understanding of the digital landscape. Chandru will lead the centralized group marketing team and spearhead the transformation of marketing to drive equity and growth for the organization globally, in today’s digitally connected world,” stated Mohamed Alabbar, Founder, Emaar Properties.
With a combination of international and domestic experience, Mr Radhakrishnan is also said to be responsible for driving marketing effectiveness and efficiency, while strengthening Emaar’s brand presence globally. Across his various roles at Coca Cola, Nestlè, Airtel, Marico and Britannia. He has effectively led domestic and global brand teams, built digital competencies, driven creative excellence and strengthened external partnerships.