Engaged in a strategic business transformation with its ambitious development plan ‘Euronews NEXT’, Euronews has reinforced its sales department with the creation of a new position of Vice President Sales for the EMEA region.
As of April 3, 2017, Myriam Vergne, from The Economist Group, will join Euronews Group to take over this role. She will be based in Paris, and will be integral in the development of the group’s new commercial strategy for the region with the aim of increasing Euronews and Africanews market share and accelerating long-term sustainable revenue growth.
Myriam will lead and manage the Paris, London, Berlin and Dubai offices’ teams in charge of sales across EMEA and Latin America.
“As we embark on our exciting new strategic plan for Euronews, the only truly glocal broadcast news service delivering ‘All Views’ across multiple platforms to the largest audience in continental Europe of any international news organization, we are simultaneously overhauling the commercial business model as we develop our capabilities and solutions for marketers seeking a meaningful dialogue with our audiences. With her proven track record and her deep understanding of customer needs, Myriam will be a key element in the delivery of this transformation. Her leadership and entrepreneurial flair make her a great person to lead the EMEA sales team in this exciting new phase of our development,” said Carolyn Gibson, Chief Revenue Officer, Euronews.
“I am impressed by the new development strategy of the Euronews Group and specifically its new editorial proposition. I am pleased to take part in this incredible transformation, to develop exciting and creative marketing solutions for our customers and position Euronews as a strategic, trusted and key partner for those brands,” added Ms Vergne.
