FP7/Dxb Leads Direct Lions Shortlist From MENA; Y&R Dubai & Impact BBDO Follow

Direct Shortlist

The Direct Lions Shortlist for the Cannes Lions International Festival of Creativity was announced earlier today. Dubai agencies stole the show in the Middle East and North Africa Region. There have been 277 nominations in the Direct Shortlist. Agencies from Dubai have won eight nominations while there is one each from Beirut and Tunisia, making the total nominations from MENA ten.

FP7/Dxb has maximum nominations from MENA with three shortlists. Y&R Dubai and Impact BBDO have been nominated twice each while Leo Burnett Beirut, Geometry Global Dubai and 3SG-BBDO Ariana, Tunisia got one shortlist each.

Dimension Mailing10 Hot StoriesGlobal Export Co.American Garden Habanero SauceY & R Dubai
Targeted Ambient Media: Small ScaleHandle On HygieneUnileverLifebuoyGeometry Global Dubai
Targeted Ambient Media: Large ScaleXperia Underwater StoreSony Mobile CommunicationsMobileFP7/Dxb Dubai
Use of Social Audience in a Direct Marketing CampaignGive Mom Back Her NameUN WomenUN WomenIMPACT BBDO  Dubai
Financial Products & ServicesHey Future Me…Emirates NBDChildren’s Savings PlansFP7/DXB Dubai
Travel, Entertainment & LeisureGoodbye Bad LuckLoto LibanaisLotoIMPACT BBDO Dubai
Integrated Campaign Led by Direct MarketingHey Future Me…Emirates NBDChildren’s Savings PlansFP7/DXB Dubai
Art Direction/Design for DirectKeep The Flame AliveDiageo LebanonJohnnie WalkerLeo Burnett Beirut
Art Direction/Design for Direct10 Hot StoriesGlobal Export Co.American Garden Habanero SauceY&R Dubai
Use of Mobile MarketingThe Backup MemorySamsung TunisiaService3SG-BBDO Ariana, Tunisia

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