The Direct Lions Shortlist for the Cannes Lions International Festival of Creativity was announced earlier today. Dubai agencies stole the show in the Middle East and North Africa Region. There have been 277 nominations in the Direct Shortlist. Agencies from Dubai have won eight nominations while there is one each from Beirut and Tunisia, making the total nominations from MENA ten.
FP7/Dxb has maximum nominations from MENA with three shortlists. Y&R Dubai and Impact BBDO have been nominated twice each while Leo Burnett Beirut, Geometry Global Dubai and 3SG-BBDO Ariana, Tunisia got one shortlist each.
| DIRECT LIONS SHORTLIST | ||||
| Category | Title | Client | Product | Agency |
| Dimension Mailing | 10 Hot Stories | Global Export Co. | American Garden Habanero Sauce | Y & R Dubai |
| Targeted Ambient Media: Small Scale | Handle On Hygiene | Unilever | Lifebuoy | Geometry Global Dubai |
| Targeted Ambient Media: Large Scale | Xperia Underwater Store | Sony Mobile Communications | Mobile | FP7/Dxb Dubai |
| Use of Social Audience in a Direct Marketing Campaign | Give Mom Back Her Name | UN Women | UN Women | IMPACT BBDO Dubai |
| Financial Products & Services | Hey Future Me… | Emirates NBD | Children’s Savings Plans | FP7/DXB Dubai |
| Travel, Entertainment & Leisure | Goodbye Bad Luck | Loto Libanais | Loto | IMPACT BBDO Dubai |
| Integrated Campaign Led by Direct Marketing | Hey Future Me… | Emirates NBD | Children’s Savings Plans | FP7/DXB Dubai |
| Art Direction/Design for Direct | Keep The Flame Alive | Diageo Lebanon | Johnnie Walker | Leo Burnett Beirut |
| Art Direction/Design for Direct | 10 Hot Stories | Global Export Co. | American Garden Habanero Sauce | Y&R Dubai |
| Use of Mobile Marketing | The Backup Memory | Samsung Tunisia | Service | 3SG-BBDO Ariana, Tunisia |
