GITEX 2017: Du To Launch Ecommerce Platform

du is gearing up to deliver its first in-house ecommerce platform on The platform is developed on SAP Hybris Commerce, and is based on an existing partnership with Atos. The du Online Shop will provide a new end-to-end customer experience with the option to buy du plans and products from du website or du mobile application.

“The implementation of this service for our customers reinforces the digital transformation of du, as we are now bringing online capabilities to our sales channel. At du, we are committed to offering seamless and innovative experience to all of our customers, and we will continue to offer the same streamlined services to our consumers buying a device online through our website. In particular, the platform will offer our customers greater flexibility and convenience when buying a du product or plan,” said Farid Faraidooni, Chief Operations officer, du.

Hyper-connectivity is transforming daily lives, across how people work, shop, pay and play. Currently, there are over 8 billion mobile subscriptions, according to GSMA Intelligence, and the International Telecommunications Union shows 95 percent of the world’s population is covered by a mobile network.

“du is showing best practices in using the digital experience as the crucial differentiator to enhance ecommerce competitiveness and the customer experience. We are thrilled to celebrate the results of our partnership with du to launch their first ever ecommerce platform for their customers in the UAE. We will provide du with our IT expertise and online platform to easily develop their online store and meet their overall business goals, and harness future innovations such as contextual marketing, artificial intelligence, and predictive modeling,” added Bulent Unsal, Head of Telecommunications Industry, SAP Middle East and North Africa.

du’s new ecommerce platform will provide its shoppers with a unified and seamless shopping journey on all touch points and will offer real-time customer-telecom interaction. du will offer its customers a personalized experience based on their personal profile, and regularly launch new offers to online customers throughout 2018.

“We are delighted to be awarded this prestigious and ambitious project for du, enabling significant benefit with aggressive timelines. This win endorses our strategy of investing heavily in the region to be closer to our clients and combining it with our extensive experience in IT application and infrastructure services and Digital transformation capability and leadership position in the Middle East and Africa market,” commented Francis Meston, CEO, Atos  MEA.

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