Following the departure of Piero Poli, Havas Worldwide Middle East has promoted Bronson Smithson to General Manager for its UAE operation.
“I am thrilled to have this new opportunity and challenge. There has never been a better time to set our agency up for the future. We need to understand the importance of creativity for business as opposed to chasing awards or answering the next media and creative brief. Creativity should be at the core of our client’s business,” said Bronson Smithson, General Manager, Havas UAE.
Mr Smithson has gathered strategic brand development experience over 16 years across 5 continents. Before being promoted to General Manager, Mr Smithson had the role of Global Planning Director for Reckitt Benckiser, as well as Head of Planning for Havas Worldwide in the Middle East.
“I would like to congratulate Bronson on his new role. He is an experienced leader who knows our business extremely well. Bronson and his team will work alongside myself to foster the integration. I would also like to thank Piero Poli for his hard work over the past year and wish him all the best in his new endeavors,” ,” said Rachid Mtaini, Regional Managing Director Middle East, Havas.
