High-Quality Products Key To Gaining Online Reviews

Digital consumers who post online reviews would promote a brand, but it is clear that high-quality products are a key factor here. Over half of the audience of online reviewers state that high-quality products have a decisive impact on their decision to promote a brand online.

However, there are more direct ways that brands can gather advocates among this group, with 46 percent citing rewards such as discounts or gifts as a motivation and 35 percent saying they are influenced by great customer service.

As yet, brand interactions with this group may be via more traditional channels but given 20 percent of this audience say they have chatted to a customer service agent online recently, a 35 percent over-index compared to the average, there are clear indications that having a pro-active online presence can be an important factor in garnering positive consumer reviews.

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